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Ashley Vanderburg.  First opened in 1999  Bessemer, Alabama  Growing Area  Fundamentals that keep the dealership striving.

Published byMarcus Warner Modified over 9 years ago

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Presentation on theme: "Ashley Vanderburg.  First opened in 1999  Bessemer, Alabama  Growing Area  Fundamentals that keep the dealership striving."— Presentation transcript:

1 Ashley Vanderburg

2  First opened in 1999  Bessemer, Alabama  Growing Area  Fundamentals that keep the dealership striving

3  Problem: the recent change in market demand has caused a decrease in the sale of trucks  Goal: showing the dealership numerous angles of approach that will allow them to accomplish their goal.

4  Advertising  Three Basic Principles Value Service Choice

5  Average American consumer  Attracting all audiences

6  Contest  Roush appearance

7 Calender  Summer months of June, July & August  June 17 th – August 1 st  Saturday July 19 th

8  $45,000 per month  Includes all costs of promoting events

9  Compare and contrast

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