1. Maksym kravchenko IE-10-2
Developing marketing plan for the attraction of foreign investment to the company
Maksym kravchenko
IE-10-2

2. Structure
Theoretical basis for the development of marketing plan to attract foreign investment to the company
Assessment of economic situation in “LVS“ ltd. company and the analysis of the existing marketing plan
Ways of perfection of marketing plan aimed at the attraction of foreign investment to "LVS“ company

3. Aim and Tasks
The aim of the diploma work is to develop marketing plan to attract foreign investment to the company, to research the investment climate and investment attractiveness of furniture market in Ukraine.
To achieve the goal it is necessary to perform the following tasks:
analysis of the investment climate in Ukraine and furniture market;
SWOT-analysis;
identify problems and possible directions of the company;
analysis of the competitive environment;
development of investment projects and recommendations to increase the flow of investment to the company.

4. About LVS ltd.
It is a large manufacture of furniture having a developed distribution network.
Was opened in 1997
Covers more than 45 cities of Ukraine
Has 22 regional dealers in Russia

5. SWOT-analysis of "LVS" Weaknesses: Threats: Strengths: Opportunities:
Recognizable brand
High-skilled staff
Assortment line
Geography of the business
Production capacity
Net sales structure
Quality of products
Development of dealer network
Introduction of new production technologies
Development of new markets (export)
Development of company’s price range
Weaknesses:
Threats:
1. Financial motivation
2. Sharp seasonal fluctuations in sales
3. Pricing
4. Minimal package of support given to franchisees.
5. Executive discipline
1. Unstable labour market
2. Unstable economic and political situation
3. Taxation
4. Falling of a real estate market

6. Possibilities
Possibilities of LVS company are great. Volumes that factory can produce would be enough to enter the international market in Europe, but to achieve this goal, the company needs to educate the whole staff of the company that would compete with the leading furniture companies at European market.

7. Payback Period PP=Io/P where: PP - project payback
To train the whole staff of the company we will need million UAH
Calculation of the payback period can be presented as follows:
PP=Io/P
where:
PP - project payback
Io - the amount of the initial investment
P - net annual flow of money from the sale

8. Thus, the investment will be repaid in 1,4 years
Payback Period
Based on the income statement, we take the values of initial investments ( UAH) and divided it by the outcome of annual net flow of money received from the sale of goods ( UAH).
PP = / = 1,37
Thus, the investment will be repaid in 1,4 years

9. After advanced training and education, we want to achieve:
Increasing sales by 35%
Increasing profit by 40%
Reduction of production costs by 20%
Increasing ecological compatibility of products by 25%
Raising brand awareness by 50%
Improving production technology and modeling by 30%

10. Conclusions
Investment in human capital is an integral part of successful development of the company at all stages of its existence. In this case, investment in human capital will be an intermediate step before entering the international market in Europe, where our advantages will be higher than those of our competitors.