1. 1 IAHI Internal Use Only - Proprietary and Confidential 2008 Detailed 5-Year Road Map 2009201020112012 2013 1.Support Improvement of owner ROI Utilize cost/benefit analysis for all new standards – focus on ROI Identify approaches to system growth Evaluate owner consolidated purchasing opportunities Define drivers of owner asset value Evaluate ways for IAHI to improve value drivers Complete evaluation of unwarranted standards (new) Identify approaches to system growth – continued from ’08 Identify and share best practices (moved from #6) Develop value improvement programs as appropriate 2.Support implementation of IHG initiatives Support pilot hotel implementation and monitor Clarify requirements for NHOP and hotels under major renovation Support communication of clear plans for relaunch rollout Support removal of poor service and product quality hotels Clarify operating and capital cost/benefits to hotel owners Clarify service improvement programs and processes. Provide input to marketing of HI relaunch Provide support to implementation of service culture Provide input to IHG strategic initiatives – Crowne Plaza global positioning (new) –PCR Standards (new) –Brand website relaunch Continue support for service culture implementation Support implementation of new strategic initiative Support design and development of next phase IHG initiatives, as appropriate Define & Develop Owner Value Increase Owner Involvement Expand Owner Connectivity

2. 2 IAHI Internal Use Only - Proprietary and Confidential 2008 Detailed 5-Year Road Map Define & Develop Owner Value Increase Owner Involvement Expand Owner Connectivity 3.Enhance owner membership value and involvement Develop China platform Develop an “early contact” for new owners Implement marketing plan targeted at large, multi-unit franchisees Expand owner networking opportunities Define owner segments (moved from ’08) Refine/implement China platform (new) Implement marketing plan targeted at large, multi-unit franchisees – continued (new) Create more owner-to-owner network opportunities/mid-year meetings (new) Create a “new owner” marketing campaign (new) Evaluate member benefits (new) Create segment specific offerings (moved from ’09) Enhance priority, owner segment offerings (moved from ’09) Design and develop Phase II segmentation offerings (moved from ’09) Utilize owner communities for communication Leverage owner communities to drive membership (i.e. community member only info/access) Create and market segment specific communities Create segment-specific marketing campaigns – moved from ‘09 2009201020112012 2013

3. 3 IAHI Internal Use Only - Proprietary and Confidential Detailed 5-Year Road Map 4.Improve education & talent development Add Real Estate Development program Centralized GM Academy and Leadership Institute Expand GM academy to Mexico (moved from ’08) Review all curriculum for future offerings (moved from ’08) –Identify new GM training and development needs –Refresh global offerings based on findings (new) –Add additional GM/Owner classes as appropriate –Identify long-term education partnerships with elite colleges (new) Revise Real Estate Development Class at Cornell Create online Talent Development opportunities within owner communities Identify opportunities for IAHI to support owner/GM development by segment 5.Enhance global membership support Develop support strategies for priority areas (i.e. China) Continue regional IHG executive outreach Identify existing service gaps by region –EMEA –Mexico Evaluate additional language offering (Chinese/Spanish) and implement as appropriate. Recruit EMEA and China office staff (moved from ’09) Evaluate Latin America/Mexico office and staff needs Implement Phase II language offerings (e.g. Italian, German, French) Expand Associate Member program into other regions Define & Develop Owner Value Increase Owner Involvement Expand Owner Connectivity 20082009201020112012 2013

4. 4 IAHI Internal Use Only - Proprietary and Confidential Detailed 5-Year Road Map 6.Create first class association Clarify IAHI mission, role and benefits Develop communication strategy, especially regarding brand standards development Develop industry association strategy Improve Board representation –Communication –Training –Meeting format –Goals/measurement Launch and refine new database and website platform Continue INN-PAC and coordinate with Hotel PAC on legislative issues Develop long term investment account strategy Expand Associate Member program IAHI brand research (revised) Refine/formalize communication strategy (new) Implement industry association partnerships Expand leadership pipeline and diversity Develop and implement Phase I of Community Responsibility plan (new) Create and execute multi-year technology strategy Identify and evaluate additional revenue opportunities Share practices and information across communities Incorporate owner community concept into Create online owner communities into governance Implement Phase I of technology strategy Create budgets and revenue sources for owner communities( moved from ’09) Create connectivity across IAHI regional offices (moved from ’09) Define & Develop Owner Value Increase Owner Involvement Expand Owner Connectivity 20082009201020112012 2013