1. MARKETING THROUGH DISTRIBUTION
GOALS for Lesson 13.1
Explain why the distribution function is so important to effective marketing.
Illustrate how a well-planned distribution system supports the marketing plan.
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2. The Importance of Distribution Activities
Distribution as an economic concept
Free Enterprise
Economic Utility
Distribution as a marketing mix element
Locations and Methods
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3. ASSEMBLING CHANNELS OF DISTRIBUTION
GOALS for Lesson 13.2
Identify the differences between producers and consumers that are addressed by distribution channels.
Describe the differences between direct and indirect channels of distribution.
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4. The Need for Distribution Channels
Adj diffs between producers & consumers
Differences in quantity (Thousands produced but how many do you buy?)
Differences in assortment (choice and variety)
Differences in location( consumers do not live in one location)
Differences in timing of production and consumption( Home Depot is open year round but do they sell snow blowers year round??)
Providing marketing functions & Increasing marketing efficiency
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5. Planning and Managing Channels of Distribution
Channel participants
Channel members
Direct channel
Indirect channel
Developing and managing a channel system
Applying the marketing concept
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6. Multiple Channels of Distribution
Carpet Manufacturer
National Carpet Retail Chain
Small Home Decorating Store
Independent Carpet Installer
Builder
Wholesaler
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7. WHOLESALING GOALS for Lesson 13.3
Describe the benefits that wholesalers provide to other members of a channel of distribution and to final consumers.
Explain how the role of wholesalers is changing in an economy where many of their traditional retail customers prefer to deal directly with manufacturers.
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8. Who Needs Wholesaling? Wholesale benefits
Wholesale activities – buying, selling, transporting and storing
Wholesale clubs – Sam’s Costco, BJs
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9. The Changing Role of Wholesalers
Access to markets
Specialized services – data, storing 24 hour ordering (TECHNOLOGY!)
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10. RETAILING GOALS for Lesson 13.4
Define retailing and describe ways to distinguish various types of retailers.
Describe ways that retailing is changing in response to changes in consumer preferences and the business environment.
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11. Types of Retailers Product mix
Limited-line stores – Cake in Lex Center
Mixed merchandise stores – Best Buy
Superstores - Walmart
Location
Convenience stores
Shopping centers –Strips, neighborhood centers, Regional
Stand-alone stores
Non-store retailing - Dell
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12. How Is Retailing Changing?
Changing types of retailers
The growth of franchising
Increased use of technology – we talked a lot about this
The global marketplace
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13. PHYSICAL DISTRIBUTION KEEPS THINGS MOVING
GOALS for Lesson 13.5
Describe the various means by which products are transported within a channel of distribution.
Explain the common options for storing and handling products while they are moving through the distribution channel.
Examine the importance of order processing and inventory control to the overall effectiveness of a physical distribution plan.
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14. The Importance of Transportation
Railroads
Trucks
Ships and boats
Airplanes
Pipelines
Combining methods
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15. Storage and Product Handling
Warehouses
Distribution centers
Packaging
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16. Information Processing
Order processing
Inventory control
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