1. 1 FHWA RSA Marketing Plan TRB Annual Meeting January 24, 2007 Presented by: Louisa Ward, FHWA RSA Program Manager

2. 2 Presentation Overview Overview of RSA Marketing Plan RSA Outreach Activities Website Materials Recent State Highlights/Successes Upcoming Activities

3. 3 RSA Marketing Plan Overview Executive Summary/Introduction Corporate Philosophy RSA Mission & Goals Product Analysis & Benefits/Costs Situation Analysis, Trends, Demographics Challenges Marketing Strategy Financials & Controls Implementation and Organization

4. 4 Ongoing RSA Outreach Activities Identified in RSA Marketing Plan: RSA Implementation Team RSA Video RSA Identity Package (logo, colors) RSA Presentations Free Training Articles, News Items & Reprints Roads and Bridges, APWA,Public Roads, Focus, and Safety Compass

5. 5 Ongoing RSA Outreach Activities (cont.) RSA Peer-to-Peer Brochure & Business Cards Customizing materials for customers (Arizona specific brochure) Co-sponsoring conferences/provide speakers/training (Mid-Atlantic Rural Roads Forum, APWA, AASHTO RSA Peer Exchange, Low Volume Roads, ITE, Urban Streets) RSA Website Updates

6. 6 RSA Website Materials (http://safety.fhwa.dot.gov/rsa) Multiple new materials posted: RSA Guidelines, Prompt Lists RSA Peer-to-Peer Brochure Recent Articles Legal Information Benefits Information Training Information New Link from Safety Home Page

7. 7 Recent State Highlights Arizona: Hired an RSA Manager Statewide RSA program through Governor’s Traffic Safety Advisory Council RSA Subcommittee Collaboration with Tribal Governments (Navajo, Tohono O'odham) Phoenix pedestrian RSA program FDOT District 7, Florida: 2-year, $300K HSP-funded contract to select nearly 20 potential RSA tasks Several Tampa RSAs

8. 8 Collier County, Florida: Held RSA of design road Innovative collaboration: County departments suggested potential existing or planned roadways for RSAs Idaho: RSAs in Boise New Hampshire: NH LTAP hosted the RSA for Locals course Three towns have volunteered for RSAs: Atkinson, Franklin, and Tamworth Recent State Highlights (cont’d)

9. 9 New Mexico: RSAs and RSA training conducted on DOT/Tribal lands Pennsylvania: RSA of six-mile stretch of the State Route 220 corridor Tennessee: TNDOT conducting an RSA every two weeks Utah: UT LTAP conducted RSA for Locals in Sandy City

10. 10 Recent State Highlights (cont’d) Virginia: Tied $40M to the RSA Program > Require an RSA to access funds for a project Trained over 100 people in RSAs RSAs at several intersections along Route 1 Wyoming: Division partnered with LTAP to host three one-day RSA training courses Rural RSAs on existing roads

11. 11 Road Safety Audits: 2004

12. 12 Road Safety Audits: January 2007

13. 13 Upcoming RSA Activities RSA National and Regional Conferences (AASHTO RSA TIG) RSA Case Studies and RSA Tribal Case Studies RSA Brochures (update & additional) Database of all RSA trainees RSA Exhibit RSA Talking Points RSA Video – Results Focus Marketing Plan Evaluation

14. 14 For More Information Please visit http://safety.fhwa.dot.gov/rsa Louisa Ward, FHWA 202-366-2218 Louisa.Ward@dot.gov