1. Always There For You ® TXT ERA Text Messaging Program First, let’s look at some text messaging statistics…

2. Always There For You ® Text Messaging Today Breakdown of text message usage by age groups: 18-24  58.3% 25-34  46.1% 35-54  27.6% Text messaging is expected to increase six fold between 2007-2009

3. Always There For You ® Reaching the customer Different ways in which text messaging is currently used: Notification for bill payment Customer support services provide customer with a call log reference number and status updates via text messaging Healthcare professionals send patients reminders to take their medication Customer loyalty programs Voting for American Idol!

4. Always There For You ® Case Study London 2012 Olympics In London sports fans were able to show their support for the Olympic Bid by texting “LONDON” to the cross-operator short code “82012” The votes were counted and the information was presented to the International Olympic Committee as proof that the city supported the bid.

5. Always There For You ® Results: London beat out New York and several other cities and was chosen to host the 2012 Olympics.

6. Always There For You ® Case Study Citibank Alerts In 14 Asian countries Citibank customers can now go online and sign up to receive mobile alerts related to: Their spending habits Bank activities Retrieve stock information

7. Always There For You ® Result: Customers receive real-time text message alerts and are more informed on their spending habits or possible fraudulent activities.

8. Always There For You ® Case Study Dunkin’ Donuts Coupons In Rome to get consumers excited about Dunkin’ Donuts and create brand awareness, they were asked to enter a prize drawing by sending text message to receive money off or free coffee voucher Consumers were then able to opt-in to receive coupons, store locations, and even job opportunities

9. Always There For You ® Results: Dunkin’ Donuts had a 20% increase in sells during the campaign 90% of the people claimed the free coffee 41% requested a stores address 50% of the participants maintained correspondences

10. Always There For You ® TXT ERA in a Nutshell Customers text message an ERA express listing number to TXTERA They receive property information including sales associate’s name and contact information

11. Always There For You ® The Process… (keep in mind, even an 8 year-old can do this!)

12. Always There For You ® In a text message, send an express listing # to TXTERA You will receive a return text message in your inbox View the text message, you are displayed with the basic listing information

13. Always There For You ® TXT ERA Sign Rider Purchase TXT ERA sign-riders from the Select Services Web site Purchase number stickers to place onto the rider - OR - Print out the express listing number on your home printer, and place it onto your sign rider by purchasing clear cover tape (weatherproof)

14. Always There For You ® Consumer enters search criteria into MyERA.com Enters cell phone number Client will receive text messages matching the search criteria set in MyERA.com

15. Always There For You ® Thank you!