1. Translating talk into action Fiona Stephenson Sustainable Business Network @sustbusiness / #ProjectNZ

3. 1.Keep it simple “Any fool can make something complicated. It takes a genius to make it simple.” Woody Guthrie @sustbusiness / #ProjectNZ

4. Cut out jargon and acronyms

5. @sustbusiness / #ProjectNZ Talk to one person

6. @sustbusiness / #ProjectNZ

7. 2. Find your voice @sustbusiness / #ProjectNZ

8. Smart Dynamic Credible Optimistic Inclusive Innovative Adaptable Essential @sustbusiness / #ProjectNZ SBN brand characteristics

9. @sustbusiness / #ProjectNZ SBN visual identity

10. @sustbusiness / #ProjectNZ “If we are interested in advancing sustainability by working with people … then it seems critical that we do whatever we can to promote a positive atmosphere” Niki Harré

11. @sustbusiness / #ProjectNZ Problem or solution?

12. Put yourself in others’ shoes How does your message relate to others? @sustbusiness / #ProjectNZ

13. 3. Do the maths You can’t improve what you don’t measure @sustbusiness / #ProjectNZ

14. Monthly metrics @sustbusiness / #ProjectNZ

15. Communications Plan @sustbusiness / #ProjectNZ

16. Objectives Support your business goals. @sustbusiness / #ProjectNZ

17. Issues Positive – opportunities Negative - challenges @sustbusiness / #ProjectNZ

18. Audiences @sustbusiness / #ProjectNZ

19. Key messages @sustbusiness / #ProjectNZ

20. Communication channels @sustbusiness / #ProjectNZ MYOB: State of the Digital Nation 2014

21. Website @sustbusiness / #ProjectNZ MYOB: State of the Digital Nation 2014

22. @sustbusiness / #ProjectNZ Keep it simple Find your voice & listen Do the maths

23. How to create a website for free wix.com webs.com @sustbusiness / #ProjectNZ

24. Numbered lists Opinions/blogs Photo essays Summaries of research reports Interviews Book reviews Videos Success stories @sustbusiness / #ProjectNZ Newsletters & emails

25. @sustbusiness / #ProjectNZ Keep it simple Find your voice & listen Do the maths

26. Newsletters & emails Mailchimp.com @sustbusiness / #ProjectNZ

27. 42% NZ businesses using social media 51% of Auckland businesses LinkedIn (26%) & Facebook (16%) ahead of others @sustbusiness / #ProjectNZ Social media

28. Enviro-Mark Solutions Raw Essentials Kiwibank Hubbards WasteMINZ All Good Bananas AMP NZ Angel Food Comvita AUT University @sustbusiness / #ProjectNZ Ten businesses doing Facebook well

29. Facebook tools Resize images to 500x500 pixels using Canva.com PicMonkey.com @sustbusiness / #ProjectNZ

30. NZ Red Cross House of Dumplings solarcity Generation Zero 350 Aotearoa Fairtrade NZ Waiariki Institute Peoples Coffee WWF NZ Child Labor Free @sustbusiness / #ProjectNZ Ten organisations doing Twitter well

31. Twitter tools Hashtags Twitter lists Buffer/Hootsuite for scheduling Canva or PicMonkey for resizing images to 500x250 px @sustbusiness / #ProjectNZ

32. Other social media channels @sustbusiness / #ProjectNZ

33. Tools for monitoring: Google Alerts Mention Twitter @sustbusiness / #ProjectNZ Media

34. Free images freedigitalphotos.net freeimages.com Infographics Pikochart Courses Sustainable Marketing Online News Ragan.com @sustbusiness / #ProjectNZ Other resources

35. “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.” The Lorax, Dr Seuss @sustbusiness / #ProjectNZ