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BUSINESS AND MANAGEMENT MODULE 1 BUSINESS ORGANIZATIONS & ENVIRONMENT
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Starting a Business Entrepreneur –The person who takes the risk to manage, plan and organize the factors of production There are several factors to consider when starting a business –Idea –Finance –Workers –Capital equipment –Suppliers –Customers –Marketing –Legal Canadian Business Pod Cast Canadian Business Pod Cast Canadian Business Pod Cast
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Reasons for Setting up a Business Growth –Capital growth, in areas such as real estate, can greatly increase your net worth –Donald Trump Donald Earnings –“You can never get rich, while you work for someone else.” –Businesses returns can far outweigh salary Challenge –Success boosts self-esteem and achievement –Why Warren Buffett continues to work at age 86 Warren BuffettWarren Buffett
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Continued…. Autonomy –Independence, freedom and choice are the characteristics of a business owner Security –Employees can be fired or made redundant; entrepreneurs can’t fire themselves Hobbies –Successful entrepreneurs have a passion for what they do –J.K. Rowling or Jamie Oliver J.K. Rowling J.K. Rowling
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Identifying Market Opportunities Finding new or unsatisfied consumer needs by: –Identifying a gap in the market Niche markets –Innovative ideas Have good market and product knowledge Apple’s Mac Book Air Apple’s Mac Book Air Apple’s Mac Book Air –Further develop personal skills Russian billionaire Roman Abramovich’s love for soccer led him to by EPL’s Chelsea FC Roman Abramovich’s Roman Abramovich’s
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Possible Problems Statistically 40% of new businesses fail in their first year Mainly due to: –Lack of financial capital –Cash flow problems –Marketing issues –Unestablished consumer base –People management issues –Legalities –Production problems –High cost of production –Poor location –External influences
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Formative Case Study - Reload Reload Juice and Salad Bar is a small New Zealand fast-food chain founded in 2003. It aimed to provide healthier options than the standard fast food fare. In 2007, it announced plans for expansion to Europe, starting with a store in Glasgow, Scotland. Required: Identify some reasons why a financial institution may not be willing to fund this type of expansion. What problems might Reload encounter in trying to build a customer base in Scotland?
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