1. miLife Graduate Design Seminar II Discovery & Exploratory Research Synthesis

2. miLife Agenda Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps

3. miLife Starting Point Target Audience Hypothesis Hunt Statement Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps

4. miLife Target Audience Hypothesis Hunt Statement Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Target Audience Busy (many events throughout day) Active (socially and/or physically) Non-rural professionals and students Ages 18-40 Have (or are in the process of obtaining) a college education

5. miLife People need a mobile device that will support their activities while on the go. Target Audience Hypothesis Hunt Statement Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Hypothesis

6. miLife We are going to look at mobile people, their activities and their devices to see what unmet needs exist and where areas of opportunity lie. Target Audience Hypothesis Hunt Statement Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Hunt Statement

7. miLife Methods User Research Product Research Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps

8. miLife Observations Interviews, Desk Tours, Search ‘n’ Seizure, Shadowing Questionnaire: –sent to approximate 300 people –117 responses –41 questions asked: a combination of multiple-choice, and scaled, open-ended questions. User Research Product Research Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps User Research

9. miLife Competitive Analysis Technology Review Historical Analysis Company Profile User Research Product Research Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Product Research

10. miLife Synthesis & Analysis Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps

11. miLife activities internet device use portabilitydurability cost compatibilitysize paper use organization Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps

12. miLife There are two schools of thought regarding multiplicity of devices. Some people want one device that does everything. Others want their devices clearly delineated. People want lots of features, but also want a device that's simple and easy to use. People are frustrated by a lack of compatibility across devices. Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps User Research Findings

13. miLife People want their devices to be durable and reliable. Value is a big factor. People use the internet and email from their home and work, but use their cellular phones elsewhere to communicate and get information. The size of the device is important. Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps User Research Findings

14. miLife People don't use or carry PDAs and MP3 Players very often. People always carry their cell phones, usually in their bags, pockets, or hands. People are still using paper to capture and organize information. It seems to be because paper is accessible, cheap, fast, and easy. Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps User Research Findings

15. miLife Devices now act as portable hard drives for information. Trend is to have all your information available on all your different devices. Microsoft dedicated to "bringing the smart devices together with very rich interfaces" in "seamless computing experiences." Bluetooth has re-emerged as the standard for personal-area networks. Broadband, streaming video and music will soon be commonplace. GPS is being built into many phones and other devices. Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Product Research Findings

16. miLife Ideally should fit in a purse or pocket. Should support transfer of data for backup or upgrade. Should be very compatible with other devices — possibly Bluetooth enabled to move information between devices easily. Should use materials that embody quality and economy. Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Implications

17. miLife Translate functions and qualities of paper to digital. –Functions: communicating, capturing and organizing information quickly, as a memory tool –Qualities: accessible, cheap, fast, easy, reliable, portable, versatile We have to either design one device that does many things, or we have to design a device that only does 1- 2 things very well. Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Implications

18. miLife Design needs to have appropriate features without being complex. Receiving and sending information should be at least as easy as using a cell phone. Device should be durable. Devices should possibly be GPS enabled. Research Map Findings Implications Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Implications

19. miLife Developing a Framework Profile Sketches Scenario Sketches Opportunity Space Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps

20. miLife Kevin: Undergraduate student, Single, Boston, Age 22, Male, Gamer. Devices: cell phone, desktop, Xbox. Profile Sketches Scenario Sketches Opportunity Space Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Lisa: Real-estate agent, Married, 1 child, Pasadena, Age 35, Female, Socially active Devices: cell phone, PDA Dave: Lawyer, Single, NYC, Age 29, Male, Works out. Devices: cell phone, laptop, mp3 player.

21. miLife Kevin is reading at a coffee shop, and wants to write a note to himself about what he’s reading. Profile Sketches Scenario Sketches Opportunity Space Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Lisa is meeting friends for a movie, and forgets the movie time. She needs to find it in between showing houses to clients. Dave is working out at the gym, and wants to record the amount of weight he lifts.

22. miLife Profile Sketches Scenario Sketches Opportunity Space Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Opportunity Space ACTIVITIESINFORMATIONCAPTURED GETRECORDORGANIZESYNC CAPTURING INFORMATION generate that needs to be

23. miLife Next Steps Updated Hypothesis New Hunt Statement Further Research Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps

24. miLife People need a portable, compatible device to quickly capture small bits of information, while mobile. Updated Hypothesis New Hunt Statement Further Research Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Updated Hypothesis

25. miLife We are going to examine current methods and devices for capturing small bits of information while mobile in order to create a product that best supports people’s activities. Updated Hypothesis New Hunt Statement Further Research Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps New Hunt Statement

26. miLife Updated Hypothesis New Hunt Statement Further Research user product technology Why are PDAs not meeting people’s needs? Why do people carry their laptops? Why do people carry their cell phones? Need for compatibility between home and work? Speech Recognition Digital Paper Multiplicity Feature Complexity Importance of Aesthetics Starting Point Methods Synthesis & Analysis Developing a Framework Next Steps Further Research

27. miLife Thank you. Questions?