1. Dr. U. König, Germany 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Needs of German Manufacturing SMEs Why we want to get in touch with SME? What do we want to transport? Where are the SME? What situation of the SME do we have to face? What has been done in the past? What should be in the future?

2. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises CONCLUSION Question: Why do we get in touch with SME? The owner and leading circle must be involved, motivated and addressed in the first place More than the technical approach Broad view over complex material and information flow The competence of the all individuals in the company is necessary for sustainable effects

3. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Disposition Storage Cleaning Material- efficiency Docu- mentation Construc- tion Production Logistics packaging Material efficiency Route of arguing: Action Resource Efficiency as Focus of Considerations

4. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Specific: Recycling and Rejuvenation Working with partners across the resource efficiency loop:

5. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Capability of Surface Finishing Industry for Eco-Innovation Chemical, Physical and mechanical properties Technological competition Enhancement of physico-chemical requirements Availability of techniques Prices (economical issues) Restriction by patents Classification like green properties Chemical policy and REACH Standards (Customers and legislation, eg. DIN)

6. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Situation of German Plating Branch Compile technological feasibility Financing crucial - A lot of companies knows what to do Activities depends on consumer acceptance – e.g. automotive industry requires first sample reports to reach predefined requirements – Change in production line could change requirements (important target) Legislation about resource efficiency is generally considered positive Prepare cooperation with our sectors – cross-sectoral solution with other coating technologies

7. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Driving Force for Innovation

8. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Financing of Innovation efforts

9. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Resulting Needs of SME Surface Finishing in Germany Describe Benefit of companies and overall branches by resource efficiency – New way of economic Thinking (not just sell – information and service becomes more important) – Short termed savings – Long termed return of investment Favouring business solution for overall branch – Setup main cross-company focus of branches – Setup Benchmarks – Asking Companies about their Benchmarks – Reliable indicators – in order to make Systems comparable – Information about technological feasibility – Looking at the overall process along entire process chain – Adequate Marketing for motivation of companies – Including selected users (experienced and not experienced)

10. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Needs - View of a Plating company Better regulation EU meets the best companies to help their R & D programs The role of Associations and Consortia : not only dissemination Mantain the spirit of Sevilla in the relationships between PA and Industries Protect EU industry from asian competitors (forbid the pollution outside EU borders)

11. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Practical example: A supplier of the automobile industry that has got 40 employees produces textiles for cars interiors. In the punching process interlacing by optimisation software only took place based on individual orders because the supplier was afraid to mix up the different components. Due to the use of digital sectional images in the following sorting process it was possible to interlace across orders. As a result of that, of the existing material 20% more could be used in production. The cost savings are about 40,000 EUR per year. -> Analysis of production line – better understanding

12. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises 220.000saving potential () average potential/employees () potential/turn over 3.400 2,5 % plastic industry number of papotential metal industry1542,26 % process improvement product improvment 262 41 292,46 % 2,24 % 3,26 % other industr. branches1202,56 % Results of Consulting Projects Source: demea – support programme VerMat

13. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Results of 303 consulting projects so far: saving potentials in relation to annual turnovers Results of Consulting Projects Source: demea – support programme VerMat

14. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises What should be done in the future? Demonstrating chances Advise companies about specific technological feasibility Adequate Marketing for motivation of companies (even those that are already involved) Sectoral energy certificates Adapting standards and specifications

15. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Motivation of SME by direct addressing What is your energy mission? What technologies used? What are current plans? Plans and ideas of financing and investments? Does Consumer accept changes? Does changes in your production line cause changes in requirements and functionalities? What kind of tools could help? Expectations towards intermediaries?

16. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Sectoral Challenges: – Bringing together the different ways of thinking in the individual areas and detecting, defining and using value added in order to initiate innovation and R&D – Development of the market – Cooperation with bank houses – The current situation is comparable all over Europe, presumably worldwide – The technological focus depends on the local requirements Central topics of innovation: – process reliability, plant availability – process efficiency, component-adapted processes and installations – process measuring technology; process simulation – new plant designs; shortening of the process chain – upstream and downstream processes – Replacement of substances under discussion and/or supervision – quality management – logistics

17. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises To be taken into account Question: What do legislation wants from the SME? Avoid pressure – try to understand and cooperate Implementation and use of existing initiatives Trying to cooperate intersectoral Use customers needs for innovation processes Help SME in understanding the process – Own production line – General chances Make the help as simple as possible

18. 8th European Forum on Eco-Innovation, Bilbao, Spain 20-21 April 2010 Making Eco-Innovation happen in Small and Medium-Sized Enterprises Thank you very much for your attention