1. Unit 1.00 Explain the components of the sports and entertainment marketing course. Objective 1.02 Discuss the impact of sports and entertainment marketing on the economy.

2. Marketing The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

3. Products Include both goods and services

4. Goods Goods are tangible objects that are useful to consumers. Examples: tennis rackets, soccer balls, uniforms.

5. Services Services are intangible and include tasks or acts performed for a customer for a price or fee. Examples: Going to a Broadway play or to a NASCAR race.

6. Sports Marketing The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. Includes sponsorship, endorsements, promotion, and fan clubs.

7. Professional Teams Basketball: Charlotte Bobcats Football: Carolina Panthers Hockey: Carolina Hurricanes

8. Collegiate and Scholastic Teams UNC – University of North Carolina Duke University University of Okalahoma Ohio State University

9. Venues: Arenas, Stadiums, Coliseums, Speedways Time Warner Cable Arena Lowe’s Motor Speedway Bojangles Arena Staples Center

10. Commercial Facilities Marina Boat Land

11. Health Clubs Gold’s Gym YMCA Planet Fitness Ladies Fitness and Wellness

12. Recreation Aerobics Soccer Basketball Swimming Area parks

13. Camps Tennis Camp Basketball Camp Soccer Camp Camp Thunderbird

14. Professional Individual Sports PGA World Tennis Association PBA

15. Professional Individual Sports Running Swimming Golf Bowling

16. Amateur Sports AAU-Amateur Athletic Union

17. Agencies MLB-Major League Baseball NBA-National Basketball Association NFL-National Football League NCAA-National College Athletic Association SEC ACC

18. Sport Support Services NASCAR Winston Cup Racing Wives Auxiliary

19. Sporting Goods Industry Nike Adidas Under Amour

20. Sport Sponsors NASCAR Sprint Cup Series Cadillac sponsoring the PGA Tour Wachovia Cup Tournament at Quail Hollow Country Club

21. Sports Media ESPN Fox Sports Net Sports Illustrated

22. Entertainment Marketing Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

23. Music Industry Capitol Records Bad Boy Entertainment Roc-a-fella Records J Records

24. Movie Industry Warner Brothers Disney Actors

25. Theme Parks Walt Disney World Carowinds Cedar Point

26. Radio Industry FM AM Country Rap Hip-hop Jazz Sirius satellite radio

27. Film Industry Sundance Film Festival

28. Television Industry NBC ABC CBS Cable TV

29. Dramatic Arts Industry Children’s Theatre Broadway Belk Theatre

30. Video Game Industry X-Box 360 Nintendo Wii Sony Playstation 3

31. Fine Arts and Science Industry Smithsonian Museum Mint Museum

32. Night Club Industry Club Ice 40/40 Club Rain

33. Literacy Industry Library Internet Books

34. Casinos Industry Las Vegas Reno Atlantic City Harrah’s Cherokee Casino

35. Hobbies/Craft Industry Southern Christmas Show

36. Trends in Sports & Entertainment Sports: – Naming Rights – X-Games – Sport Specific Channels Entertainment – Internet Web Casts – MP3’s – DVD’s

37. Importance of Sports and Entertainment How much revenue does sports and entertainment generate? Approximately 93.2 million people viewed the 2009 Super Bowl. The average attendance per NFL game is 70,000.

38. Importance of Sports and Entertainment In 2009, approximately 17,341,012 people watched a NFL game. How much revenue does television generate for the NFL. How many people attended NBA games per year. How many people attended MLB games last year.

39. Importance of Sports and Entertainment In 2008 17,063,000 people visited Walt Disney World. The Titanic, the movie, grossed almost $1 billion in global ticket sales.

40. Importance of Sports and Entertainment 81.2% of US Households have a DVD player. 67% of Americans subscribe to cable TV.