1. Class 6 Redefining the Book, Changing Role of Editorial/Publishers

2. CURRENT EVENTS

3. Current Events What price points where just announced for eInk devices? – Amazon was selling refurbished Kindles through its warehouse at $109 (the company is now out of stock) – Books-a-Million customers can now buy the Sony 505 e-reader for $99 (or $89.10 for those with membership cards)

4. Current Events How much did eBook sales rise in May? – 162.8% in May, to $29.3 million, at the 13 publishers that report results to AAP’s monthly sales report. How much for the first five months? – 207.4%, to $148.3 million. Bonus questions: what was the differential between publishers reporting print vs. digital sales? – 17 publishers reported physical sales. – 13 publishers reported digital sales. – What is the significance of the differential?

5. Current Events What company just launched a new digital educational platform? – Nixty What is the solution? – teaching tools: automated grade books easy-to-make-and-print certificates. – Aggregated, easy to navigate, Ivy League courses – Socially-driven user interface – drag and drop course building software to create new courses – wiki features; teachers can add certain texts, videos or lectures to a course.

6. Current Events What is the business model? – Public courses (open to all) are free to create – Planning to roll out payment functionality for private/continuing education courses soon. For paid courses, Nixty will charge teachers $4.99/month for three courses; Or $9.99/month for nine courses plus an additional 20% of whatever the teacher decides to charge students for each course.

7. Current Events What were some possible inaccuracies or misleading facts on the Gizmodo article? – iPad has captured 22% of the eBook market in it's first 60 days – Purchases tied to device: “Apple, Barnes and Noble, Borders and even newcomers like Kobo are creating their own eBookstores and mobile eReading Apps. Initially these bookstores were tied to devices like the iPad, Kindle, Nook and the Kobo”

8. REDEFINING THE BOOK

9. By Subject Children’s Adult Professional STM

10. Digital Book Content Types eBook Straight epub rendering No “extras” eBook w/ Bonus Material Straight rendering + text based extras (FAQ, etc.) No price increase Enriched Digital Edition Additional elements including audio or video elements Higher price point Book App Usually includes light motion or some interactivity All digital resellers Targeted ReleaseOnly to “App Stores” Linear Reading Experience Non-Linear

11. Online vs. In-line Online – hyper linking to web – What are the advantages? Existing aggregated content Single source to maintain Multiple books can link – What are the disadvantages? Dead links - you may not own the link Not everyone is connected all the time Disrupts the reading experience

12. Online vs. In-line In-line – content is part of the book, does not hyperlink to web – What are the advantages? Does not disrupt the reading experience Don’t have to be connected to the web Don’t have to worry about dead links – What are the disadvantages? Not as easily shared among books Not all devices can display audio, video, color, etc. May require extra rights to be granted / cost Layout more difficult

13. Contracts What do publishers have the rights to do? – Pre 2010 contracts – NOT MUCH

14. Boilerplate

15. Editorial Roles Positions: – Managing Editor – Digital Publisher Roles: – Negotiate contract “Conflicting Work” Royalties Creative Approval – Budget / P&L – Communication liaison: Author, Agent, IT, Digital Media, Sales, Marketing

16. Creating a Content Map It is important to map out what will be extra and understand its value to the reader and book

17. Demos Deliver Us From Evil Toy Story Cookbook Guinness Book of World Records Spanish for Dummies