1. New Media @ FEMA ….Take Me with You Greater New Orleans Mobile Application for Communicating Risk Matt DuBois and Diane Howe FEMA Region 6

2. 2 CC Keep your mobile device, SmartPhone or Blackberry handy!

3. 3  …is an exchange of information among individuals, groups, and institutions that results in making decisions and taking actions that help to manage and/or control risks -- The National Research Council  …is a communication process that is designed to change peoples’ behavior in a “risk” situation  -- NOAA Coastal Services Center Risk Communications…

4. 4  Positive behavior change comes from ensuring that your audience: Hears consistent information from multiple sources and multiple channels Feels that preparedness or mitigation is their own idea Knows what is being asked and how to respond  From this they will: Feel that their actions will make a difference and become more likely to take actions to reduce their risk -- Dennis Miletti and Citizen Corps Research Rule Number One

5. 5 Greater New Orleans (GNO) Update  Hurricane and Storm Damage Risk Reduction System (HSDRRS) construction memo from USACE in Sep 2011  For FEMA only Two Steps remain… Partial Revised Preliminary Issuance Post-Preliminary Process for Parish-wide areas  Post Disaster Recovery  Political Engagement required

6. 6 Project Challenge (Herding Cats)  FEMA Regional Staff Risk Analysis Staff Floodplain Management & Insurance Grants, Planning and Recovery Staff Mitigation Division & Regional Mgmt.  FEMA HQ Staff  FEMA - Louisiana Recovery Office  FEMA – External Affairs Congressional Media  FEMA - Call Centers FEMA Map Information Exchange LRO Call Center

7. 7 Project Challenge (Herding Cats)  USACE – New Orleans & HQ Technical Staff Task Force Hope  State of Louisiana New CTP - Office of Coastal Protection & Restoration (OCPR) NFIP Coordinator - LA Department of Transportation & Development  Congressional Entities & Staffers  Local & Community Officials  Media Outlets

8. 8 The Need The Resources  Complex (H&H)  Thousands of rebuilding projects  Area is Highly Political  Billions of federal dollars spent on rehabilitation of hurricane defense We’re SAFE…. Right?  Affected watersheds are highest in region/nation for “Risk” and “Need”  FEMA Project timeline dependent on Third-Party Data (USACE)  Not all DFIRMs are being updated with current study effort  Project extent changes to Parish-wide discussions once revised DFIRMs are issued  Oh, and some LEVEES….

9. 9 What would MacGyver do?  Didn’t invent anything new  Used available resources  Creative  Surrounded by disbelievers

10. 10 Which do you misplace most?

11. 11 Inspiration, please….

12. 12 Outside the Box Thinking What don’t you use it for?

13. 13 Mobile App for Risk Communications Advantages:  Low Cost  Updates easily distributed  Allows for consistent messaging  Ease of use by local officials, State and FEMA  Readily available  Measureable  Compatible with BlackBerry, computer, iphone, other smartphones http://gnoupdate.riskmap6.com

14. 14 “Make it so”  Determine the message Talking Points, Fact Sheets  Organize your messages  Additional pages if needed  Remove comments  Insert “More” tags  Add hyperlinks when helpful  Option to change sub-domain  Provide contact for questions  Link to other websites if desired http://go.usa.gov/5fM

15. 15 What’s Next?  Share with local officials through upcoming outreach efforts  Sell resource as the most up to date information on project progress  Build additional tools for communicating risks  Update key messages as needed

16. 16 MacGyverisms….. Pete says: Mac, whatever you do… MacGyver: responds I know, I know, Pete. Stay out of trouble, keep the expenses down and don’t get killed. MacGyverism #1: You can do anything you want to… if you put your mind to it. MacGyverism #2 Brace yourself… this could be fun.

17. 17 Questions matthew.dubois@fema.dhs.gov diane.howe@fema.dhs.gov http://gnoupdate.riskmap6.com http://go.usa.gov/5fM GNO Update webpage http://txchart2go.riskmap6.com