1. 1 WSEMA Conference September 2013

2. 2 Like, Share, Follow, Tweet

3. 3 Social Media in the Puget Sound

4. What is FirstToSee ?  Designed and architected as a regional system  A Smartphone App to report incident information to a responder – Trusted users – The public  A System to filter social media for incident information – Presents data in a map – Presents data in a tabular view 4

5. Smartphone App – Submit a report of what you see: Category Description Photos Location (x,y) – Email confirmation that the report was received – Agency (person) is emailed that a report has been submitted (by geography) 5 The FirstToSee App

6. The Smartphone App iPhone and Android Submit a report in 4 clicks 6

7. FirstToSee System 7 Your Agency’s Secure System Access to View Reports and Tweets

8. Report Incidents in a Map View 8

9. Report Incidents in Tabular View 9

10. Common Situational Awareness Smartphone app and social media reports Turn on or off layers of information, including buckets 10

11. How Data is Categorized and Filtered  In Twitter, only view tweets about WA  Pre-plan Rivers and Buckets for drops (tweets)  FirstToSee will sort/filter drops into the buckets 11 RIVER (media, agencies) BUCKETS Flood Trapped Injured DROPS

12. Create and List Rivers and Buckets View and manage drops.

13. Step 7

14. The System Architecture FirstToSee App FirstToSee Map InterfaceFirstToSee System CrowdMap SwiftRiver Social Media Public & Trusted Users Database Cloud Technology Web Page 14 Your Incident Command System

15. FirstToSee App FirstToSee System Ushahidi SwiftRiver Ushahidi CrowdMap FirstToSee System Components Amazon Web Services

16. The Technology Combination of smartphone technology with current open source tools. Can be integrated existing emergency management solutions to provide greater situational awareness. 16

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21. The Everett Exercise  At the Everett EOC – Incident commander, 3 staff – 18 trusted users  195 reports filed, 300 tweets  Feedback: – Easy to use submit a report, suggested changes – Map and tabular display helped keep data organized  Conclusions: – Assign PIO/Ops to watch incoming data, no new staff – Will be more immediate information – Trusted users will be important 21

22. FirstToSee – Phase II  Add video uploads  Build redundancy and cybersecurity components  System enhancements to all more filtering and other data segregating tools  Advanced natural language translation  Marketing to the Public  Allow agencies outside of WA to use the system 22

23. Thank You to Advisory Board Partners  US Coast Guard  Port of Everett  Everett Emergency Management  WA Fusion Center  Port of Bellingham  WA Ports Association  JHOC  WSDOT Ferries  PNWER  Pierce County 23

24. System Governance 24  Ready to expand the Advisory Board  All participating agencies  Influence future direction of the system and app  Governance on policies and practice  Participate in Phase II implementation  Ready to expand the Advisory Board  All participating agencies  Influence future direction of the system and app  Governance on policies and practice  Participate in Phase II implementation

25. Implementation  Invite emergency response agencies – Send email to Eric Holdeman, view FirstToSee.org  Point of contact for each agency to: – Sign up trusted users and Receive incident reports  Sign agency agreement – Each agency is responsible for their own data & PRR – No agency liability  Participate in Advisory Board Governance meetings  Training online or on-site 25

26. Cost to Use FirstToSee  Development has been funded by FEMA Port Security Grant, FY08, Enhancing Maritime Security by Engaging Emergency Preparedness/Response Partners and the Public Through Social Media Applications  Sustainment – Pierce County will continue to support – Future costs will be agency data storage and requested enhancements (or in Phase II) 26

27. Benefits from FirstToSee  Easy to use system  Manage and use social media data during emergencies  Trusted users add valuable reports  Greater situational awareness, avoid rumors  Map and tabular display of data  Regional perspective  Low to no cost  More eyes on incident, immediate feedback  Train the public to identify and report needed info 27

28. 28 More Info on the FirstToSee.org site

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