1. Luuk de Jager, CMO Online, Philips Consumer Lifestyle Gilbane forum Dec 2009

2. Confidential empower.me 2 One Philips B2C online environment Category pagesDesign your light - 2010Campaign Philips Flagship Shop Product group pageProduct pages E-CRM 1.15,000 active sku’s.com 2.52 countries 3.Philips Online shop 4.Amazon activation 5.Syndication to retail 6.Google campaign 7.Local campaigns 8.Paid search 9.SEO activation 10.Google Maps/lead generation

3. Confidential empower.me 4 clear pillars.com PHILIPS PRODUCT CATALOGUE CONSUMER CARE Global reach in 57 countries 100M visits expected in 2009 (+30%) >50% brand advocacy.shop ONLINE RETAILERS ONLINE FLAGSHIP SHOP Millions of consumer transactions Reach 1 Billion EUR Online Sales Value-add service >10% of revenue.live USER GENERATED CONTENT Turn Promoters into Ambassadors Million of video views, 100’s of user postings NPS of registered consumers >10% vs non-reg Promote Employee Engagement.org Empower.Me marketing cockpit Global scale, local flavors 1000’s employees engaged together Excellence in multi-lingual content management Support excellence in execution: set up, translations Enable Consumers, Countries & BUs engagement Philips Consumers Engagement

4. Confidential empower.me Content Management critical to Philips’ success 130 M. 130 M. website visits/year 20 M 20 M. leaflet downloads/year 30,000 Syndication to 30,000 trade partners 51 42 51 Countries / 42 languages 700 700 internal users 3.5 3.5 million source words 27.5 27.5 million translated words 6,000 6,000 New Products per year

5. Confidential empower.me Today's marketers Online tool environment

6. Confidential empower.me 6 Change Management Online teamMarketing managers Monitor activity Manage workflow Optimize cost Focus on their products Better understand consumer behaviors