1. From liker to supporter Glyn Thomas more onion

2. Outline Which platforms? Collecting email addresses Storytelling Campaigning & Fundraising Data analysis and split testing Tools and technology

4. Which platforms? Facebook? Twitter? Instagram? Pinterest? LinkedIn? Whatsapp? Vine? YouTube?

7. Collect email address Facebook sign up option

9. Collect email address Facebook sign up option Post suggesting people sign up

10. Collect email address Facebook sign up option Post suggesting people sign up Offer an incentive

11. Collect email address Facebook sign up option Post suggesting people sign up Offer an incentive Competition

12. Collect email address Facebook sign up option Post suggesting people sign up Offer an incentive Competition Twitter lead generation cards Driving people to take action

13. Storytelling Georgetown University research – people active online with NGOs and charities

14. Storytelling Georgetown University research – people active online with NGOs and charities 56% read a story on social media that made them want to do more

15. Storytelling Georgetown University research – people active online with NGOs and charities 56% read a story on social media that made them want to do more 41% watched a video 40% saw a photo 36% read or heard through social media about other people taking action

16. Storytelling Photos Videos Infographics Impact of action or donation Peer to Peer

17. Storytelling Photos Videos Infographics

20. Storytelling Photos Videos Infographics Impact of action or donation

22. Storytelling Photos Videos Infographics Impact of action or donation Peer to Peer

23. Social proof Campaigning and fundraising

25. Social proof Campaigning and fundraising Share after taking action or donating

27. Social proof Campaigning and fundraising Share after taking action or donating Landing page crucial

28. Social proof Campaigning and fundraising Share after taking action or donating Landing page crucial Normalise the fact that people are taking action or donating

29. Data & split testing Track all URLs: URL builder and bitly, including share URLs

30. Data & split testing Track all URLs: URL builder and bitly, including share URLs Landing page optimised and tested FB visitors vs Twitter visitors

31. Data & split testing Track all URLs: URL builder and bitly, including share URLs Landing page optimised and tested FB visitors vs Twitter visitors Upworthy: 25 headlines

32. Data & split testing Track all URLs: URL builder and bitly, including share URLs Landing page optimised and tested FB visitors vs Twitter visitors Upworthy: 25 headlines Split testing social media content

34. Tools and technology