1. Grace Brown, Chloé Halley, Kaitlin Kelcher, & Kailee Reed
CheekyBee
Spring 2013 Collection
Grace Brown, Chloé Halley, Kaitlin Kelcher, & Kailee Reed
MDSE – Apparel Project
CheeyBee, junior apparel line for spring 2013

2. Garment Details – CheekyBee Skirt
Garment Scenario
Juniors Ruffle Trim Skirt
100% Cotton; Jersey Knit
Only available in black with hot pink trim on ruffles
Moderate pricing at $65
Traditional Department Store
Strengths/Opportunities
Cotton; Jersey blend ideal for spring weather
Appropriate silhouette for the juniors department
Classic item (skirt)
Weaknesses/Challenges
Color did not appeal to junior market
Ruffle is not age appropriate
Fabric content would not maintain its shape
Price is too high for the junior market
Garment Scenario
Juniors Ruffle Trim Skirt
100% Cotton; Jersey Knit
Only available in black with hot pink trim on ruffles
Moderate pricing at $65
Traditional Department Store
Strengths/Opportunities
Cotton; Jersey blend ideal for spring weather
Appropriate silhouette for the juniors department
Classic item (skirt)
Weaknesses/Challenges
Color did not appeal to junior market
Ruffle is not age appropriate
Fabric content would not maintain its shape
Price is too high for the junior market

3. Target Market Profile Target Market Girls - Juniors Market
(Anyone who can fit in sizes: 0, 1, 3, 5, 7, 9, 11, 13, 15, 17, or 19)
A girl who likes to wear teenage appropriate clothing
Typical shopper: A girl who adopts trends when at the peak of a style’s life cycle and likes to shop at stores such as Macy’s, JCPenney, or Dillard’s
Demographics
Ages 13 to 20 years of age
Female
Pre-teen, teens, young adults
Competitors
Macy’s, JCPenney, or Dillard’s
Picture of U.S. Junior Sizes

4. CheekyBee Spring 2013 Concept Board
Mixture of Bright and Pastel Colors
Popular Pantone colors for spring 2013 as well as fashionable skirts for 2013
Feminine Silhouettes
Sleek Textures
Pantone TCX/TPX
Pantone TCX/TPX
Pantone TCX/TPX
Pantone TCX/TPX
Pantone TCX/TPX
Pantone TCX/TPX
Pantone P

5. Original garment turned into a stylish high low
Spring 2013 Apparel Line
Original garment turned into a stylish high low
Simple jacket, perfect for spring weather
Contents: Poplin (65% cotton/25%% polyester)
A basic tank to match the jacket and high low skirt, plus it will match any item in your closet!
Contents: T-shirt jersey (100% cotton)
Trendy high low skirt
Outer content: Chiffon (polyester)
Lining: Rayon or Polyester?

6. Spec Sheet - Blazer Fiber Content: 64% Poly, 34% Rayon, 2% Spandex
Twill weave & dyed
Machine wash cool, delicate, no chlorine bleach, tumble dry low

7. Spec Sheet – Tank Fiber content: 94% Cotton, 6% Spandex
Knit, dyed, one shirt has a printed pattern
Scoop-neck, sleeveless
Hand wash separately, no chlorine bleach, line dry

8. Spec Sheet - Skirt Fiber content: 100% Polyester Knit, dyed
Lining: 100% Poly, dyed, one lining is printed
Closure: elastic band 3/8” wide
Machine wash cool delicate, non-chlorine bleach, tumble dry low, iron

9. Cost Sheet - Blazer
$14.99 per yard for main fabric (64% poly, 34% rayon, 2% spandex)
$4.99 per yard for lining (100% polyester)
$2.99 for one 100% polyester thread
$6.00 labor cost
50% markup on retail makes the suggested retail cost is $35.00

10. Cost Sheet - Tank
$16.99 per yard for main fabric (94% cotton, 6% spandex)
$2.99 for one 100% polyester thread
$6.00 labor cost
50% markup on retail makes the suggested retail cost $32.00

11. Cost Sheet - Skirt $12.99 per yard for both main fabric and lining
$2.99 for one 100% polyester thread
Elastic band for $1.49 per yard
$6.00 labor cost
50% markup on retail makes the suggested retail cost $42.50