1. Driftless Area Restoration Effort Economic Impact Study

3. The Driftless Area

4. Wolfgang Hoffmann – UW-Madison CALS

6. USDA – NRCS

8. Wolfgang Hoffmann – UW-Madison CALS

11. Building our Case

12. Plans for Economics Study Funding provided through Association of Fish and Wildlife Agencies Multistate Conservation Grant and the USFWS Sport Fish Restoration Fund Build upon previously conducted studies in Minnesota and the Kickapoo Watershed in Wisconsin Intention to demonstrate the benefits of recreational angling to a broader constituency

13. Study Plan and Design Contracted with NorthStar Economics, Inc. based in Madison, Wisconsin Survey mailed to a random sample of trout stamp holders in Wisconsin, Minnesota, and Iowa Survey also posted on line Data collected Summer 2007 – December 2007 Information collected regarding angler demographics, fishing and spending habits while angling in the Driftless Area

14. Average Trout Anglers USDA-NRCS

15. Average Spending Per Outing by Driftless Area Anglers Resident Anglers Non-Resident Anglers Fishing Supplies$43.22$31.84 Guiding Services$13.93$37.37 Restaurants / Bars$39.73$86.76 Amusements / Entertainment$5.78$9.58 Auto-related Expenses$47.08$60.77 Lodging$20.75$112.54 Groceries$32.29$40.89 Souvenirs / Gifts / Apparel$3.65$8.57 Other$3.07$3.55 Total Per Outing$209.50$391.88

16. Total Direct Spending by Driftless Area Anglers Resident Anglers Non-Resident Anglers Total Per Outing$209.50$391.88 Number of Outings per Year22.59.27 Total Spent on Outings Annually$4,713.75$3,632.73 Annual Ave. Equipment in the Driftless $113.43$117.22 Total Annual Spending per Angler$4,827.18$3,749.95 Percentage of Respondents39.1%60.9% Weighted Average of Spending$4,171.15 Trout Stamp Holders155,070 Total Annual Direct Spending $646,819,673

18. Press Conference

20. Driftless Stream Restoration 450+ stream miles ~$45,000,0000 investment over 25 years

21. Conservation Investment Good for Streams, Fish AND Economy

22. TU Chapters and Councils Individual Donors