1. ALLSMILE IN MEXICO SVETA AARON ANSON

2. Agenda 1. Overview of Mexico 2. Market Attractiveness 3. Competition 4. Consumers 5. Allsmile in Mexico 6. Market Entry Forecasts 7. Recommendations 8. Questions?

3. Mexico Background Economy Population Main Business Issues

4. Market Attractiveness ArgBrazilChileMexPeruVenez Rating3.7153.953.325.2352.8643.09 The attractiveness rating is based on: Demand Criteria (price, effect, size, vehicle, delivery) Supply Criteria (distribution, tariffs and shipping, currency exchange, etc.) Competition (pricing, market share, awareness, advertising) Distance/other (population, age, distance, GDP, production cost, etc.)

5. Forecasting Model Product Line Breadth of Product Line37 Quality of Product Line43 Quality of Product Offerings for Other Segments11 Pricing Price Positioning)43 Allowances42 Advertising Budget ($)49.7 Quality (language, target, etc.)54 5 = Excellent 1 = Low

6. Total Sales in Mexico (Competition) Co.’sEco Med Tb Eco LG Tb Eco SM TB Hlth LG TB Hlth Med TB Hlth LG Pmp Wh MD TB Wh SM TB Total # Tot Sale MXN Mill MKT % Dent Care 449 9 2629 378818044127533% Clean & White 155 31066222% Local 1 413 2 2262342113947137445%

7. How Strong is Sales?? Large and Medium Economy Tube Paste Large Healthy Pump Paste Large and Medium Healthy Tube Paste

8. Market Share By Country BRAZIL 46% ARGENTINA 16% VENEZ 3% CHILE 8% PERU 4% MEXICO 23%

9. Cycle Diagram Argentina Mexico Brazil Venezuela Peru CHILE Distribution

10. Considerations Chile’s infant mortality rate is lower than Mexico’s –For every 1000 births in Chile only 8.6 children die Amount of people that Mexico would be missing compared to Chile 20 years from now?

11. Population 1,208,182 people

12. Infant Mortality Per 1000 Births

13. Additional Considerations 36% of Chile’s population resides in the 3 largest cities –The 3 largest cities only hold 11.6% of Mexico’s population Chile’s poverty level is over 20% lower than Mexico’s

14. Percent of Population in 3 Largest Cities

15. Population

16. Production Consideration Lower tariff prices –Brazil the heavy spender Lower shipping costs

17. Economy Industry-based Chile Service-based Mexico The rest of the America’s