1. It’s Propaganda! Marketing Techniques Used to Secure Your Vote The 9 Propaganda Techniques

2. 9 Propaganda Techniques Rally ‘Round the Flag Dress for Success Hoopla & Ballyhoo Name Calling Endorsement Glittering Generalities Bandwagon Plain Folks Appeal Appeal to Tradition Slanting Ideas

3. Rally ‘Round the Flag Using the colors RED, WHITE and BLUE in your advertisement This can also be adopted to fit colors that are specific to your country, or perhaps a school (Example: using Purple and Gold when advertising for an entity like the University of Washington) Use the American flag in the background Express ideas of Patriotism Example: Uncle Sam

4. Examples

6. Dress for Success Certain colors and manner of dress creates an impression of character, integrity, trust, and ‘power’ White shirt (or blouse for women) Navy blue or dark suit (gray is acceptable) “Power Tie”: Usually red – often blue, sometimes yellow – with a simple or bold pattern Tie draws attention to middle of figure and up to the face

7. Dress – con’t Obviously, which of these two – based upon how they present themselves – create an aura of trust, competence, leadership?

8. Examples

11. Hoopla & Ballyhoo These terms are used to describe ‘fluff’ … balloons, stickers, buttons, confetti You see them often during the campaign

12. Name Calling Using ‘unpleasant labels’ or descriptions to harm a person, group or product Words or phrases are negative in nature Candidates will often take negative aspects of a person’s voting record or life experience – sometimes out of context – and pound the message over and over Sometimes you have to ask … “what is the proof?”

13. Examples

16. Endorsement Using a famous person (such as an athlete) to endorse, or approve, of the product or candidate The goal is for people to make a connection between a ‘great’ athlete/celebrity or an athlete/celebrity they ‘like’ – that therefore they will like the product/candidate also

17. Examples “Be Like Mike”

18. Glittering Generalities These are broad, general words or phrases that are almost always positive in nature That possess few or no specifics “Good” / “Better” / “Terrific” “Knowledgeable” / “Smart” “He knows what you want” “Better than the rest” “She listens. She cares.” “Simply the best.”

19. Examples

22. Bandwagon Appeals to people’s desire to fit in, to do what other people are doing, to be ‘popular’ “Everybody is doing it! Get on the bandwagon!” “I’m (doing this thing) and you should too!” One common visual technique is to show an individual or small group with a product (or candidate) and then make the ‘group’ grow over the span of the commercial

23. Examples

24. Plain Folks Appeal Using imagery to make a candidate more appealing to the average person by making them seem like ‘regular folks’ Dressing casually, in jeans, sweater, t-shirts, etc. Doing things that ‘normal’ people do Rolled-up sleeves, working with their hands, talking with/meeting average folks

25. Examples

27. Appeal to Tradition Using imagery of ‘traditional American values’ to make the candidate or product more appealing to the masses White wedding Trucks or Cowboys White picket fence Traditional American family Hot dogs, apple pie, 4 th of July Mom Baseball / Football

28. Examples

30. Slanting Ideas This method uses words, phrases or images in a certain way to favor an idea, product or candidate This is usually the most difficult technique to identify Newspapers may give bold, front- page headlines to candidates they favor, while putting the ‘other guy’ in smaller print or in the back They may also run side-by-side pictures of the candidates – one smiling, the other not

31. Examples BUSH PLAN CALLS FOR CUTS Kerry’s long-range scheme for taxes

32. The End