1. 1 st May 2009 – 30 th April 2011 Odorhei Region The FRUTRAD project is supported by a grant from Norway through the Norwegian Co-operation Programme for Economic Growth and Sustainable Development in Romania

2. Where is located the project? - 23 communes - 3 cities integrating totally 127 settlements. The subregion's total population is around 120,000 inhabitants, from which 55% lives in traditional rural areas

3. Previous research

4. Results

5. Objectives Two main goals to be achieved: Safeguarding and adding value to old varieties of fruit trees, promotion of its long term maintenance Increase the profitability of the fruit growing activity by producing high added value products

6. Development packages Traditional knowledge Development model products, description Marketing, Feasibility studies Local communities Training Professional assistance Advertisement, publicity Experience exchange, networking

8. Collecting information

9. - Recipes - Traditional conserving methods - Use possibilities Collecting information

10. Training of farmers Accredited formal 1-year training 28 farmers - future ‘trainers’ in the communities Vocational trainings for processing the fruits 91 female farmers - future users of the Fruit Processing Unit

11. Training of farmers

12. - Marketing possibilities - Market prices - Consumers` behavior - Costs, efficiency - Technological requirements - Supporting financial resources Prospecting the market and developing Business Concept Packages

14. Professional assistance establishing and running of small agriculture enterprise assistance for processing and marketing the local raw materials identifying and supporting the use of financial resources assistance to enhance the networking activity among farmers Rural Assistance and Development Centre

15. Community mobilization activities small grants for involvement of third partners` innovative publicity actions community meetings in 35 local communes of Odorhei Region leaflets, brochures, informative materials FRUIT FESTIVAL

16. Fruit Festival

17. Participation to fairs

18. Experience exchange and networking

19. Establishing a Fruit Processing Manufacture

20. Local fruit types have been developed and survived until now thanks to the thoughtful labor of our ancestors. It is now up to us to assure that our grandchildren can also enjoy the world of tastes, aromas and flavors that the fruits of these trees can offer! Our natural values – future of our communities