1. Copyright © Allyn & Bacon 2000 Jobs in Public Relations Chapter 2 Public Relations: A Values-Driven Approach This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. any rental, lease, or lending of the program.

2. Copyright © Allyn & Bacon 2000 Where The Jobs Are: Corporations Corporations Nonprofit organizations and trade associations Nonprofit organizations and trade associations Government Government Agencies Agencies Independent consultancies Independent consultancies

3. Copyright © Allyn & Bacon 2000 Corporations: The greatest number and variety of public relations jobs. The greatest number and variety of public relations jobs. Corporate jobs often focus on specific publics. Corporate jobs often focus on specific publics.

4. Copyright © Allyn & Bacon 2000 Nonprofits & Trade Associations: Duties often similar to those in corporate public relations. Duties often similar to those in corporate public relations. There are specific duties not found in corporate public relations. There are specific duties not found in corporate public relations.

5. Copyright © Allyn & Bacon 2000 Governments: Government public relations jobs found at the local, state, and federal levels. Government public relations jobs found at the local, state, and federal levels. Key publics: voters, the media, employees. Key publics: voters, the media, employees. “Public relations” name rarely used in government. “Public relations” name rarely used in government.

6. Copyright © Allyn & Bacon 2000 Independent Consultancies: Sometimes specialists. Sometimes specialists. Sometimes generalists. Sometimes generalists. The consultant, alone, bears the burden of success or failure. The consultant, alone, bears the burden of success or failure.

7. Copyright © Allyn & Bacon 2000 Primary Public Relations Tasks: Writing Writing Managing staff Managing staff Counseling an organization’s leaders Counseling an organization’s leaders

8. Copyright © Allyn & Bacon 2000 Dozier’s Public Relations Duties: Public relations managers Public relations managers Public relations technicians Public relations technicians Some jobs combine elements of both Some jobs combine elements of both

9. Copyright © Allyn & Bacon 2000 Top Time-Consuming Tasks: 1.Media relations 2.Marketing communications 3.Reputation maintenance 4.Planning 5.Special events management

10. Copyright © Allyn & Bacon 2000 Salaries: $22,253 average starting salary (National Association of Colleges and Employers). $22,253 average starting salary (National Association of Colleges and Employers). Starting salaries can range from $18,500 to $40,000. Starting salaries can range from $18,500 to $40,000. $45,000 average salary (PRSA members). $45,000 average salary (PRSA members).

11. Copyright © Allyn & Bacon 2000 Why Workers Took Their Jobs: 1.Open communication 1.Open communication 2.Effect on family/personal life 2.Effect on family/personal life 3.Nature of the work 3.Nature of the work 16.Salary/wages

12. Copyright © Allyn & Bacon 2000 How Workers Define Success: 1.Personal satisfaction of doing a good job 2.Respect and recognition from others 3.Job/career advancement 4.Making a good income