1. Selling Direct & Building Your Community

2. Ram Venkatesh EVP - Global Business Strategy Kathy Wiess Director of Sales

3. What is Qbend? A platform that enables publishers to sell eBooks under their own brand, with their own pricing, in a way they choose to maximize their digital presence.

4. eStore S.N.A.P. For Consumers For Publishers Digital sales Content re-use

5. Publisher’s Content Management System Publisher’s Reporting Systems S.N.A.P. Feeds Into PRINT AMAZON iTUNES OTHER RETAILERS Data Feed STORES

6. What are we going to talk about? Establishing your own digital strategy Developing your own community of readers Providing diverse services to your consumers Building your own brand

7. When do you need your own brand? Cater to a niche segment Offer supplementary services Build content repositories beyond books Ready to expand your markets

8. Key features of eBook sales

9. Each book is different book Purchase options (buy/rent) Customized metadata Granular content & supplements Social interactions

10. Do not confine to one ecosystem Production and Marketing Amazon Kindle Apple iTunes B&N Nook Community Your Brand

11. Pricing Localize! Branding Payments Languages Analytics

12. Benefits

13. Why your own brand? Digital sales is inherently different PublisherDistributor Consumer Retailer 12 3 Print 4 Digital

14. Can provide an enhanced experience vs Why your own brand?

15. Build a community that talks about your books Why your own brand?

16. Pricing Control pricing Better share on revenues Market-driven pricing Discounts and promotions Selling direct = no middlemen

17. Content choice Content across devices Chapters, articles Rentals Custom books Institution delivery

18. Content Unbundling Multiple books Students Publisher College Professor Content One book All relevant course content Professor’s notes & exercises S.N.A.P.

19. Retail channel management Amazon Kindle Store Apple iTunes Other Retailers Barnes & Noble EPUB3 MobiPocket, Kindle Format 8 EPUB PDF, XHTML, HTML5, IMS Content Package S.N.A.P.

20. Increasing your digital presence

21. Key milestones Target Facebook Twitter Pinterest Goodreads Advertise Print books Website Online ads Community ads Entice Discounts Promotions Contests Freebies Engage Conversations Social hub Analyze Behavior- patterns Blocks Popularity Start Over

22. Sample Analytics Who are likely to buy your books? What are their expectations in terms of pricing? How connected are they? Is there a larger opportunity?

23. Questions & Discussions B9 Booth Meet us www.qbend.com/about Visit us Email us sales@qbend.com