2. Marc Holmes (@marcholmes) Chief Evangelist Microsoft http://www.marcmywords.org The Client Decade

3. 3 Some Expectations This Session No Coding Big Picture Competition Future of the Client The Rest Of The Day Lots of Coding Lots of Intellect Lots of Knowledge Lots of Fun

4. 4 Application Developers

5. 5 The Client: A Differentiated Experience

6. 6 How It Was: Choose One Platform AppsData richreach

7. 7 rich Native Apps Content

8. 8 reach rich Silverlight WPF HTML

9. 9 The Web: Services powering Experiences Windows Web API Web Site Silverlight Browser Windows Phone iPhone webOS

10. 10 The Client: A Service Hub Photo courtesy of ‘Gustavo Minas@Flickr’ under CC-BY

11. 11 The Web: Standards Photo courtesy of ‘the sea the sea@Flickr’ under CC-BY

12. 12 Microsoft <3 HTML 5

13. 13 Innovations and Standards are Symbiotic InnovateStandardize

14. 14 Standards Good Enough

15. 15 The Movies: Sound 1927: The Jazz Singer

16. 16 The Movies: Sound “Talking film is as little needed as a singing book.” — Viktor Shklovsky

17. 17 The Movies: Sound “A film in which the speech and sound effects are perfectly synchronized and coincide with their visual image on the screen is absolutely contrary to the aims of cinema. It is a degenerate and misguided attempt to destroy the real use of the film and cannot be accepted as coming within the true boundaries of the cinema.” — Paul Rotha [140] [140]

18. 18 The Movies: Sound 1928: Lights of New York, the first all-talking feature, premieres.Lights of New York Cost: $23,000 Grosses: $1,252,000 ROI: > 5,000%

19. 19 Movies: Sound 1929: The last silent feature film is released. Hollywood is all “talkie”.

20. 20 Of course, COLOUR was a no-brainer.

21. 21 The Movies: Colour “I cannot believe that [colour] will ever drive the monochrome… process off the screen” — Rupert Hughes Motion Picture Writer

22. 22 The Movies: Colour “As to whether colour photography will enhance the dramatic quality and realism of the picture—that is rather hard to tell…” — George Fitzmaurice Movie Producer

23. 23 “Good Enough” never is for long… InnovateStandardize

24. 24 HTML5 To Do List:  Stabilize spec  Get all browsers implement the spec in the same way  Get over a billion people to install a new browser or buy a new device/machine

25. 25 Timeline 20072008 2009 HTML 5 2010 2000 1 1 2 2 3 3 4 4 Silverlight: … ? ? + + + + + + + +

26. 26 Industry Analysts “There is a portion of the Web that requires richer interaction [than HTML 5]” “Your applications might require extensive offline processing, direct manipulation of graphics, real-time notifications and alerts, high-speed binary communication protocols, tight integration with local devices, and so on. In these scenarios, you might need to use Flash, Silverlight or Java...” — Ray Valdez, GartnerRay Valdez

27. 27 Device Momentum Photo courtesy of ‘Mike Cattell@Flickr’ under CC-BY

28. 28 Delivering a Differentiated Experience Photo courtesy of ‘zombieite@Flickr’ under CC-BY

29. Future Vision Video

31. 31 The Client: Natural User Interfaces These things are too important to take seriously “ ”

32. 32 The Client: Natural User Interfaces Users will find their own way. Will you help them?

33. Joe Belfiore and Windows Phone 7 Video

35. 35 The Client: Joyful Experience Photo courtesy of ‘D’arcy Norman@Flickr’ under CC-BY

36. 36 The Client: New Interaction Metaphors Photo courtesy of ‘D Begley@Flickr’ under CC-BY

37. 37 The Client: Inner Beauty Photo courtesy of ‘Jessica Flavin@Flickr’ under CC-BY

38. 38.NET: Enhanced Capability

39. 39.NET: Penetration 90% for.NET (all versions) 70% for WPF 60% for Silverlight

40. 40 The Client: Not the Web Photo courtesy of ‘Arturo61@Flickr’ under CC-BY

41. 41 The Client: Many Screens and a Cloud

42. 42 Rest of the Day 10:30 - Windows 7 – Top Features for your Applications – Paul Foster 12:30 – VS2010, WPF4 for Rich Windows Applications - Ian Griffiths 1:45 – Building Rich Clients with.NET 4 (2 parts) – Ingo Rammer 4:15 - Lap Around Azure – David Gristwood

43. 43 Related Content http://www.microsoft.com/uk/techdays http://live.visitmix.com http://www.marcmywords.org http://www.mtaulty.comhttp://www.mtaulty.com, http://www.wotudo.nethttp://www.wotudo.net

44. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.