1. Programs and Research Libraries in a web 2.0 environment Lorcan Dempsey Bibliothèque National de France 8 December 2006

2. Programs and research 2 What is Web 2.0?  A marketing concept  An acknowledgement of continual change  The network is inside  Behaviors  Resources

3. Programs and research 3 Conversation and evidence  Mobilize the edge of user contribution  Mobilize resources in user spaces  Integrity and authenticity  Versioning  Citing

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6. Programs and research 6  People and use  Database>website>workflow  Users built workflow around library; now library needs to build services around user workflow  ‘users’ = ‘creators’  Organizations and provision  Optimization at the library level depends on optimization at the systemwide level  Want to transfer effort from routine into value creation  Have to escape from behind the enveloping cloak of invisibility

7. Programs and research 7 The web is inside?  Some context?  A couple of things  Services – some examples  In the flow: Disclosure vs discovery  Make data work harder  Services - structural issues  The network rewrites the library  How libraries use the network to better organize to create systemwide efficiences Focus today 30 minutes A major issue for libraries Coda: the long tail

8. Programs and research 8 A couple of things….  Workflow  Attention

9. Programs and research 9 ~18 months old No FaceBook, MySpace Library?

10. Programs and research 10 University of Minnesota http://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

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12. Programs and research 12 Database > website > workflow Prefabricated (e.g. CMS) Self assembled digital identity Netvibes, onfolio, my yahoo, myspace, RSS aggregator, …

13. Programs and research 13 Workflow  Then  Users built workflow around the library  Now  The library must build its services around user workflow Get into the flow Disclose into other environments

14. Programs and research 14 Attention  Then  Resources scarce, attention abundant  Now  Attention scarce, resources abundant Competition for attention

15. Programs and research 15 A service response: some examples  In the flow: disclosure vs discovery  Where the user is  Making data work harder  Create compelling experiences

16. Programs and research 16 Making data work harder  Release the value of historic investment in controlled approaches in actual use  Make structure work on the web  Use existing data: investment in processing  Examples:  FictionFinder  Fictionfinder.oclc.org  WorldCat Identities  Not yet public  Prototypes based on WorldCat  Worldcat  75 M records  1.2 billion ‘holdings’  ~1.7 billion items

17. Programs and research 17 FRBR Roll editions etc up into works

18. Programs and research 18 Fictionfinder.oclc.org

19. Programs and research 19 Worldcat.org – openly available on theweb

20. Programs and research 20 Prototype – not yet released

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28. Programs and research 28 In the flow  No single site is the sole focus of a user’s attention  The network is the focus of attention.  The library needs to be in multiple places, ‘in the flow’.  ‘Remix services’  Integrate supply chains

29. Programs and research 29 Disclosure and discovery  How do people discover materials of interest?  Search engines and other web resources  Bibliographic/citation chaining  Colleagues/Friends.  DEFF report: people turn to library to retrieve materials not to find them.  If ‘discovery’ is limited at the library, can we ‘disclose’ library resources in the places where discovery happens?  In the flow? User expectations and requirements in relation to the hybrid libraryUser expectations and requirements in relation to the hybrid library. http://www.deff.dk/content.aspx?itemguid={B8D2E65C-665F-48E7-A60B-5C10762F88E4}

30. Programs and research 30 Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

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34. Programs and research 34 Wikipedia salmon

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37. Programs and research 37 Firefox extension Web services: xISBN University of Huddersfield catalogue

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39. Programs and research 39 So…  Database > website > workflow  “Poverty of attention”, abundance of resources  Put services in the workflow  Make data work harder to release more value in a web environment

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41. Programs and research 41 Coda: services: somes structural issues  One example  The long tail

42. Programs and research 42 Aggregate supply : aggregate demand Long tail Library “Inventory” 20% head80% long tail Libraries aggregate supply at the local level… “About the only places you could explore outside the mainstream were the library and the comic book shop.” Chris Anderson, “The Long Tail”

43. Programs and research 43 URL is the currency of the web

44. Programs and research 44 The long tail Impact? Systemwide efficiences Aggregation of supply Unified discovery Low transaction costs Aggregation of demand

45. Programs and research 45 Libraries and the long tail dynamic  Aggregate supply?  1.7% of circulations are ILLs  (60% of aggregate G5 collection owned by one library only)  Aggregate demand?  20% of collection accounted for 90% of use  (2 research libraries over ~4 years) Each reader his/her book Each book its reader

46. Programs and research 46  Aggregate demand  In the flow: syndicate data and services to where people are  Google  Worldcat  Project into course management systems  Be downstream from major web services  Move to a higher level  E.g. Ohiolink  Aggregate supply  Integrated discovery to delivery of materials  Integrated discovery  Resolution  ILL, POD, access to circulation  Speedy predictable delivery

47. Programs and research 47 Multilevel approach to …  Collections  Shared offsite storage  Aggregate and analyse digital collections  Institutional repository  Digital storage and preservation  Social and consumer environments  Social networking services: tagging, reviews, recommendations  Share mobilizing approaches  Virtual reference  D2D  Consolidated discovery  Knowledge base  Resolution - Service routing – fulfillment  Business intelligence  Synthesize and mobilize shared usage data  Recommendation, management decisions  Digitization and offsite storage