1. Teens are a major group of buyers (a “market”) for a number of companies and organizations. What companies or types of companies do you think target YOU, specifically? In other words, you (or your parents for you) ARE the potential customer.

2. video

3. The Marketing Concept The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business. Main focus: the CUSTOMER.

4. CRM Customer Relationship Management

5. CRM Customer Relationship Management: An aspect of marketing that combines customer info, customer service, and marketing communications

6. Customer Relations Management The target market must be: defined 1. defined (database: who has bought before/computer tech: social networking) anticipated 2. anticipated (buying patterns and trends/demographics) (new products?) satisfied 3. satisfied (contact/surveys/ratings) to achieve company goals

7. Markets and IDing the Markets A market- all people who share similar needs and wants and who have the ability to purchase a given product.

8. Categories of Markets 1. consumer 2. organizational (B2B)

9. Activity: Define the target markets to the best of your ability Got this far!!!!