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Introduction to Business English Chapter 2 Management (A)
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Chapter 2 (A) Organizational Structure Management Functions What is Management
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13 Growing business in China managers employment Failure/success of business quality of management Growing business in China managers employment Failure/success of business quality of management What are desirable qualities for a manager? a.Making decisions 决策能力 b. Adaptabilty 适应力 c. Planning the corporate objectives Lead-in
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13 Questions for thinking: 1.What is management? 2.What do managers do? 3.What’s the differenec b/t a manager & a business owner? a manager & a stockholder? a manager & a stockholder? 4. What’s the motives of a manager to work in a company? …a stockholder… …a stockholder… Questions for thinking: 1.What is management? 2.What do managers do? 3.What’s the differenec b/t a manager & a business owner? a manager & a stockholder? a manager & a stockholder? 4. What’s the motives of a manager to work in a company? …a stockholder… …a stockholder… What is Management?
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Difference of a manager, a business owner & a stockholder 13 -Motives: Managers: (professional, trained, experienced talents) work for a large company a reasonable salary theory to practice reputation,self-worth… Business owner: ProfitsStockholder:(investor) Dividents, return of share B & S have the duty: to hire excellent managers to run the business, to hire excellent managers to run the business, to delegate the power to managers to delegate the power to managersMotives: Managers: (professional, trained, experienced talents) work for a large company a reasonable salary theory to practice reputation,self-worth… Business owner: ProfitsStockholder:(investor) Dividents, return of share B & S have the duty: to hire excellent managers to run the business, to hire excellent managers to run the business, to delegate the power to managers to delegate the power to managers
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Planning 13 Management Functions What: setting goals How: channels/resources to obtain the goals Why: why do we have to do planning? 1. identify opportunities 2. avoid problems (risk management) 3. set directions of management 4. improve decision making What: setting goals How: channels/resources to obtain the goals Why: why do we have to do planning? 1. identify opportunities 2. avoid problems (risk management) 3. set directions of management 4. improve decision making “Plans are nothing, planning is everything”
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Process of Planning 13 Management Functions “ 计划赶不上变化 ” Initial status Terminal Status A How Tools/ channels 1 2 3 How: 1---2 strategic planning/long-term planning Tactical planning/short-term planning TS-B 4 4 Contingency planning
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Organizing 13 Management Functions Case study of successful organizing 1. Structural reorganization---HP 2. Loose organization---Semco 3. “Tiger teams”---Honeywell Case study of successful organizing 1. Structural reorganization---HP 2. Loose organization---Semco 3. “Tiger teams”---Honeywell Allocating resources Assigning tasks Establishing procedures for accomplishing goals Allocating resources Assigning tasks Establishing procedures for accomplishing goals
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Directing 13 Management Functions Types of directing: 1. Autocratic 2. Democratic 3. What leadership style do you prefer? Types of directing: 1. Autocratic 2. Democratic 3. What leadership style do you prefer? -Guiding & Motivating employees to work effectively to accomplish organizational goals and objectives -the ability to shape culture, communicate goals and motivate employees is critical to business success -Guiding & Motivating employees to work effectively to accomplish organizational goals and objectives -the ability to shape culture, communicate goals and motivate employees is critical to business success
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Directing 13 Management Functions Autocratic leadership manager Worker A Worker B Worker C Make decisions Follow the orders Democratic leadership Worker A Worker B Worker C Manager Participation
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Controlling 13 Management Functions Controlling five steps Setting of standards Controlling five steps Setting of standards - Measuring results against corporate objectives -Monitoring performance relative to standards -Taking corrective action - Measuring results against corporate objectives -Monitoring performance relative to standards -Taking corrective action Verifying & Modifying Questions P46
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Definition 13 By function By product By geographical regions By process By customer By function By product By geographical regions By process By customer Departmentalization Organizational Structure Exercise: Draw a figure of departmentalization of Haier Group Exercise: Draw a figure of departmentalization of Haier Group
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13 Organizational Structure Figure of departmentalization of Haier Group Haier Group Haier Group DomesticHaier Group Overseas SouthCentralNorth ProductionFinanceSales TV Washing Machine PC R & D GovIndustrialConsumer Parts ProducingAssemblyQuality Control ……
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1. Review theory and vocabulary 13 Homework 2. Questions for discussion 3. Exercises 4. Preview the rest of chapter 2.
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