1. Creating your own IP for Mobile Devices Presented by: Anila Andrade anila.andrade@99games.in @anilaandrade

2. Over 5 years of gaming background Passionate team of 25 which includes Design, Art, Development, Testing and Marketing 11 Games for iOS 2 Games for Android 2

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4. 4 Highlights Game Concept and Design Game Monetization Licensing and Partnership

5. 5 Market and Competition What kind of Game? Game Platform Focus on Content Game Concept and Design

6. 6 Game Concept and Design - Market and Competition Do a Market Research Study your competitor games Check their reviews Play them and form a judgment of the game yourself

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9. 9 Game Concept and Design - What kind of Game? Define the Audience Define the Genre

10. 10 Audience

11. 11 Genre

12. 12 Game Concept and Design - Game Platform Players play in short bursts of time Calls, Messages interrupt experiences Phones may be touch-based without buttons Screen Size Resolution

13. 13 Game Concept and Design - Focus on Content Title screen should be gorgeous - sets the impression. Menu should be logical and easy to navigate. Layouts should be consistent throughout. Create lots of levels and design for replayability. Give a lot of thought to Tutorials. Games on mobile devices are often played in noisy environments.

14. 14 Game Concept and Design - Focus on Content

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16. Game Monetization Revenue Models: Ad Supported Microtransactions and Virtual Goods Paid Downloads Subscriptions Hybrids 16

17. 17 Game Monetization

18. 18 Ad Supported

19. 19 Prison Mayhem In-App Purchase Screen

20. 20 Hybrid: Paid + In-App Purchase

21. 21 Game Monetization Conceive Monetization Strategies from the beginning. Every decision of Design and Development Process depends on this. Where will in-app purchases be available in the game? If we use mobile ads, what type of screen real estate are they going to take up? Do the color schemes of the ads match our game design?

22. 22 Licensing and Partnership Has a bearing both on game design as well as on publishing. When licensing an IP, you need a sign off from your partner at each stage [Game Concept, Feature Complete, Release Timelines]. Revenue Split

23. 23 99Games ports to iOS; 99Games publishes

24. 24 99Games conceptualizes and develops; Chillingo publishes

25. 25 Thank you for your time Visit us at: www.99games.in Contact: anila.andrade@99games.in @anilaandrade