1. TYPOGRAPHY NAME DESIGN M. Davis / Art

2. WHAT DO YOU THINK TYPOGRAPHY IS?  Anyone have an idea?

3. WHAT IS TYPOGRAPHY ?

4. WHAT IS CALLIGRAPHY?  Raise your hand if you have a hypothesis.

5. CALLIGRAPHY IS….

7. JOBS THAT INVOLVE USAGE OF TYPOGRAPHY AND CALLIGRAPHY  Graphic artist (what do they do?)  Cartographer (?)  Court document clerk/ clerical workers  Typesetters (newspaper/magazine)  Engraver (tombstones, mailboxes, signs, etc.)  Film/television editing (credits)  Comic book or anime artists

8. ILLUMINATED MANUSCRIPTS Calligraphy has been used for many centuries and was even relevant as seen here in this exert from the book of Matthew in the original Orthodox Bible. These pages were often decorated with gold and beautiful colors to enhance the calligraphy.

9. LANGUAGE A Vietnamese Calligrapher working on flags for Tet (Vietnamese New Year). Many cultures to include Japanese, Chinese and Korean still use calligraphy in daily writing.

10. ADVERTISING Typography is used in Advertising and marketing. Notice how the words that are relatable to the subject matter are being used to form the shape of the company logo.

11. LOGOS

12. CALLIGRAPHY FAMILY CREST USING INITIAL Sometimes also called monogram

13. GRAFFITI Street Art Modern Art Often used in Tattoos Urban Expression

14. PORTRAITURE Notice How text was used to form Michael Jordan’s portrait. What did the artist do to the words to create shadows and features?

16. FRAGMENTED WORDS WITH COLOR Notice how you do not need to see the entire word to know what it is saying.

17. STUDENT WORK: BEGINNINGS OF A MODIFIED ILLUMINATED MANUSCRIPT Always sketch out your project in pencil 1 st. Add all details before putting marker to the page. Be unique. Make your Art personal to you. There is only 1 you. Embrace that concept in this class. Surprise me in your Art.

18. REPETITIVE LINE IN COLOR OVER CURSIVE WRITING Option #2:  In pencil, write your name in 1 of the styles of lettering in the packet (or cursive).  Trace your name in marker, using different colors over and over until the page is filled.

19. KID WORK

20. AGENDA  Study over the handout that shows different styles of lettering.  Decide which type of lettering project you want to do based on your ability, preference and personality.  Always begin in pencil. Why? Sketch out your name, initials or whatever style you choose. Always outline in black marker to get a clean edge prior to coloring.  Once you have completed all drawing and details… begin adding color. Marker is best for this project.

21. REMEMBER YOUR RUBRIC