1. Project That Human Voice Country Office Communication Unlocking Political Will For The MDGs Canberra May 2006 DAC Heads of Information

2. POLITICS TO MAKE POVERTY HISTORY Rt Hon Hilary Benn MP, UK International Development Secretary Speech 2 February 2006 “If we don’t as donors understand the politics of the places where we work, then our task will be all the more difficult…. making progress is about making politics work. Politics determines the choices we make, what kind of society we wish…And it will be politics that will help to make poverty history”

3. POLITICS & “VOICES OF THE POOR” are usually ignored CLOSING THE GAP NEEDS Good two-way communication and …… building “Political Will” aspirations vs expectations gap

5. POLITICAL INDICATORS FOR MDG PROGRESS Citizen and State relationship – right (discuss with host government) Citizen: informed - with voice State: responsive, inclusive, accountable, serves the people.

6. Power distribution – Inclusion vs Exclusion – Participation – Voice and Accountability Role of Communication – The Ties That Bind Citizen to State PRO-POOR POLITICAL WILL

7. DFID COMMUNICATION POLICY 2005 Work in Progress Goal Use communication to work more effectively in UK and overseas to achieve the MDGs InternalExternalCfD CAP Communication Strategy

8. THE HOW OF STRATEGIC COMMUNICATION Identify power, influence, pre- dispositions affecting outcome of aid objectives Frame logical coherent arguments Credible, authoritative, attractive messenger, tuned in to audience Right setting - right channels - right timing Deep, empathetic understanding of audience: social, cultural, political environment

9. DFID COUNTRY COMMUNICATION STRATEGY GoX and Civil Society promote CFSC Advocacy: with GoX, notables and other donors DFID Sectoral level Service Delivery and devolution media campaigns Public Diplomacy: HMG wants a Stable Peaceful Prosperous X-istan FCO/DFID London Press Office Good News Stories etc. STRATEGIC TACTICAL Eamoinn Taylor, DFID / WaSD

10. BANGLADESH STAKEHOLDER MAP Small Domestic NGO’s International NGO’s Poor directly part in programmes Non G4 donors Women & Girls Lo-Hi Some GoB Champions Big domestic NGOs Media vernacular bodies – Press/TV/Radio India US UK Foreign Ministries G4 Donors Hi – Hi Local Government Lo – Lo Members of Parliament GoB Private sector Religious extremists Ruling / opposition political parties Lo - Hi Lo - Support - Hi Lo - Influence - Hi

11. THE COMMUNICATION PROCESS 2. Who are our target audiences? 3. What are their current attitudes? [Baseline data] 3. What are their current attitudes? [Baseline data] 4. What do we need to tell them? [Messages] 4. What do we need to tell them? [Messages] 5. What are the best ways of telling them? [Channels] 5. What are the best ways of telling them? [Channels] 6. How are we going to do it? [Strategy] 6. How are we going to do it? [Strategy] 7. DO IT!!! 8. Is the message getting through [M and E] 8. Is the message getting through [M and E] 9. What do we need to say/do now? Set the agenda 1. What do we want them to DO!!? [Objectives] 1. What do we want them to DO!!? [Objectives] Do WE need to Change first? Do WE need to Change first? WIFM – “ What’s in it for me?” Adapted from Kevin Murray/Bell Pottinger

12. DFID CfD AGENDA 2006 Staff Training: … rolling Call down practitioners … in place Communication Guidance: Publish Soon Annual Comms Conference Continuous Learning via M and E Establish a Trust Fund with W Bank

13. IMPLICATIONS FOR DFID COUNTRY PROGRAMMES Publish credible CfD doctrine Embed doctrine Be Politically Savvy Staff CFSC aware (trained) Map the broadcast media revolution

14. CANBERRA CfD DISCUSSION Host Government responsible for CfD Stable political settlement Good CfD in interests of all. CfD central to policy dialogue Implications for Paris Declaration? Donors obliged to engage with host population? Discuss.

15. CfD in DFID 2006 It’s Work in Progress or The End Of The Beginning