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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved.Copyright © 2010 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved.
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Chapter 2 Research Methods
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Research Methods in Psychology Why do we need scientific methods? Why do we need scientific methods? Hindsight biasHindsight bias False consensus effectFalse consensus effect Critical thinkingCritical thinking Empiricism Empiricism Empirical challenges of studying peopleEmpirical challenges of studying people People are complex People are complex People are different People are different People react to situations differently People react to situations differently
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Research Methods in Psychology The story of clever Hans The story of clever Hans Facts, theories and hypothesisFacts, theories and hypothesis What can we learn from Hans?What can we learn from Hans? Be skeptical Be skeptical Observe carefully in controlled conditions Observe carefully in controlled conditions Be aware of observer-expectancy effects Be aware of observer-expectancy effects
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Research Methods in Psychology
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Types of Research Strategies Research design: The experiment Research design: The experiment VariablesVariables ParticipantsParticipants ConfederatesConfederates Independent variableIndependent variable Dependent variableDependent variable Random assignmentRandom assignment
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Types of Research Strategies
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Types of Research Strategies Research design: The correlational study Research design: The correlational study Matched samples and pairsMatched samples and pairs
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Types of Research Strategies Research design: The descriptive study Research design: The descriptive study Naturalistic observationNaturalistic observation Laboratory observationLaboratory observation Case studiesCase studies SurveySurvey
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Types of Research Strategies Research settings Research settings Laboratory studyLaboratory study Field studyField study
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Types of Research Strategies Data collection methods Data collection methods Self-report methodSelf-report method QuestionnairesQuestionnaires InterviewsInterviews Observational methodsObservational methods Data collection pros and consData collection pros and cons
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Statistical Methods in Psychology Descriptive statistics Descriptive statistics Measure of central tendencyMeasure of central tendency Mean Mean Median Median Mode Mode Measure of variabilityMeasure of variability Range Range Standard deviation Standard deviation Deviation score Deviation score
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Statistical Methods in Psychology Descriptive statistics Descriptive statistics Frequency distributionsFrequency distributions Bar graphs Bar graphs Histograms Histograms
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Statistical Methods in Psychology Inferential statistics Inferential statistics Normal distribution and skewed distributionNormal distribution and skewed distribution Normal curve Normal curve Skewed distribution Skewed distribution Statistical significanceStatistical significance Level of significance Level of significance Size of effect Size of effect Number of subjects Number of subjects Variability of data within each group Variability of data within each group Use of statistical significanceUse of statistical significance
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Statistical Methods in Psychology
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Minimizing Bias in Psychological Research Error Error Bias Bias Avoiding biased samplesAvoiding biased samples Avoiding measurement biasAvoiding measurement bias Face validity Face validity Criterion validity Criterion validity Predictive validity Predictive validity Construct validity Construct validity Internal validity Internal validity External validity External validity
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Minimizing Bias in Psychological Research Avoiding observer and subject expectancy effects Avoiding observer and subject expectancy effects Observer-expectancy effectObserver-expectancy effect Subject-expectancy effectSubject-expectancy effect Double-blind experimentDouble-blind experiment PlaceboPlacebo Placebo effectPlacebo effect
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. Ethical Issues in Psychological Research Research with humans Research with humans The right to privacyThe right to privacy Possibility of discomfort or harmPossibility of discomfort or harm The use of deceptionThe use of deception Research with animals Research with animals How can we ensure ethical research? How can we ensure ethical research? Institutional Review BoardsInstitutional Review Boards
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Copyright © 2011 Pearson Education, Inc., Upper Saddle River, NJ 07458. All rights reserved. THINK Readings Becoming Friends by Chance
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