1. Determining your PURPOSE and SUBJECT
Chapter 3
Determining your PURPOSE and SUBJECT

2. General Purpose
A Clear Goal established for your speech, with a desired response from the audience
Informing
Persuading
to Convince
to Reinforce
to Actuate
Entertaining

3. Selecting a Subject Pass out CHECKLIST for Success
Personal Inventory, due next Friday, 10/15 (Part of the Exam)
Ask the Following Questions:
Is the subject suited to my purpose?
Is the subject interesting to me? Brainstorming
Am I qualified to speak on this subject?
Will my audience find this subject interesting? Attention factors
Will my audience find this subject useful?
Is my subject sufficiently narrow?

4. Specific Purpose indicate in more detail, what you hope to accomplish
General Purpose: to entertain
Specific Purposes:
a. to amuse ….
b. to hold …
c. to amaze …
d. to fascinate …
Speeches to inform: explain, make clear, demonstrate, report

5. Specific – Single Topic
Central Idea
Thesis, key statement or the controlling idea of the speech
A one sentence statement around which the entire speech is developed
ex. Being a single parent is tough.
Complete Sentence
Relate to Purpose
Specific – Single Topic
Must Explain or Defend
Audience Centered