1. WE CAN STRIVE TO LEARN MORE

2. Root of Life; Breastfeeding Sierra Moon Campbell

3. Will you Breastfeed your Child? A. Yes B. No C. I don’t know

6. Symbol of Life

7. The History of Breastfeeding.

8. 14 th -15 th Century The Only Option The Natural Norm “benefits of breast milk for the elderly and the infirm ”

9. 16 th - 17 th Century Wealthy woman choose wet nurses Some poor woman leave own to be paid to wet nurse- big business

10. 18th-19thCentury 18 th Century Wet Nursing Continues 19 th Century Pediatric Industrialization “Science”

11. Pediatric Practice Physicians developed their own formulas, mother had to return for updated formula Mothers breast milk changes with babies needs, when baby needs it to

12. Industrialization Woman in the work place Leaving babies for work= formula Urbanization, formula seen as modern

13. “Science” Science introduced, scientific fascination, science answer to everything Henri Nestle combines wheat flour, sugar and cow’s milk and calls it “scientifically correct” Concept that science is better then nature

14. “the commercialization and medicalization of infant care established an environment that made artificial feeding not only acceptable to many mothers but also natural and necessary”

15. 20 th Century Parent magazine, 1938, “many woman unable to nurse” La Leche League Mother to Mother responds 1955 1972 Lowest Rate- 22% 1981 WHO Code- 118 votes pro, 1 con (US) 1994, US joins 13 years later 1989- Baby Friendly Hospital Initiative 1995 WIC National Promotion Project

16. Healthy people objectives 1990- DHHS By 2000: 75% at discharge 50% at 6 months By 2010: 75% initiation 50% at 6 months 25% at 12 months

17. 2004 Breastfeeding Statistics Initiation 70.1% 6 months 33.2%

18. Why promote breastfeeding? Human Health Recommended by authority AAP, WHO How can we not Infant benefits Mothers benefits Economic benefits Environmental benefits Global benefits

20. What a Baby Needs to Develop Touch Interaction Response to needs Food Shelter/ Environment

21. Nutritional benefits of Breast Milk Breast milk is the perfect source of nutrition for infants. Breast milk contains appropriate amounts of carbohydrate, protein, and fat. It also provides digestive enzymes, minerals, vitamins, and hormones that all infants require. Breast milk contains valuable antibodies from the mother that can help the baby resist infectionscarbohydrate proteinfatantibodies

24. Infant Benefits Defense Agents Cancer Bowel disease Diabetes Dental health Obesity

26. While breastfeeding may not seem the right choice for every parent….. It is the right choice for every infant

27. Maternal Benefits Reduced Cancer Delays Fertility Oxytocin Emotional, less post partum Rest- CCK

29. Economics Breastfeeding Saves Money Every $1 spent manufacturing costs are 16 cents Total Conservative Estimate of savings $4.18 BILLION

31. Environmental Benefits No Bi-Product of Breast milk, result are pure nutrition Formula Bi-Products –Bottles –Liners –Caps –Nipples –WATER –Energy

32. Corporate versus Natural Feeding

33. Formula It’s all about profit

34. FDA ALERTS PUBLIC REGARDING RECALL OF POWDERED INFANT FORMULA FOR IMMEDIATE RELEASE P02-46 November 1, 2002 Media Inquiries: 301-827-6242 Consumer Inquiries: 888-INFO-FDA

35. “The gap between medical science and medical practice is well established. Studies in the U.S. and elsewhere report that there is little relationship between published research and medical practice. Disarmingly, practitioners frequently report they are aware of new findings or guidelines but have not changed their practice”- Pediatrics, June 1995

36. MOTHERS MILK IS MAGIC

37. Advocating for Breast Milk Awareness and Education

40. In good general health Willing to undergo a blood test (at the milk bank's expense) Not regularly using medication or herbal supplements (with the exception of progestin-only birth control pills or injections, Synthroid, insulin, pre-natal vitamins; there are other exceptions, please contact a milk bank for more information) Willing to donate at least 100 ounces of milk Mothers' Milk Bank Valley Medical Center 751 S. Bascom Ave. San Jose, CA 95128 Phone: (408) 998-4550Fax: (408) 297-9208 In good general health Willing to undergo a blood test (at the milk bank's expense) Not regularly using medication or herbal supplements (with the exception of progestin-only birth control pills or injections, Synthroid, insulin, pre-natal vitamins; there are other exceptions, please contact a milk bank for more information) Willing to donate at least 100 ounces of milk Mothers' Milk Bank Valley Medical Center 751 S. Bascom Ave. San Jose, CA 95128 Phone: (408) 998-4550Fax: (408) 297-9208

41. Breastfeeding Around the World 44%

42. Global Breastfeeding New Open Market Breastfeeding not Modern Bottle feeding is healthier Medically False Information 1.5 million children die each year due to contaminated water in formula

43. Global Imposition of Formula

45. Will you Breastfeed? A. Yes B. No C. I don’t know

46. LIQUID GOLD