1. Phoenix InfoNews in China Source: CTR - CNRS 2011 (May - Oct 2011) 36 cities in China

2. CNRS CTR-China National Resident Survey (CNRS) Conducted by CVSC-TNS Research Co. Ltd. (CTR) Personal interview + self completion questionnaire to individuals Aged 15+ registered permanent residents Living in 36 China cities Fieldwork conducted in May - Oct 2011

3. CNRS - 36 cities in China Beijing Changchun Changsha Chengdu Chongqing Dalian Foshan Fuzhou Guangzhou Guiyang Hangzhou Haikou Harbin Hefei Jinan Kunming Lanzhou Nanchang Nanjing Nanning Ningbo Qingdao Shanghai Shenzhen Shenyang Shijiazhuang Suzhou Taiyuan Tianjin Wenzhou Urumqi Wuxi Wuhan Xian Xiamen Zhengzhou

4. TV is the most popular media in China Daily reach rate% Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)

5. Chinese audience spent more time on TV Average Time Spent / Day (minutes) Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556)

6. Phoenix InfoNews Vs other oversea regional channels % watched past 30 days Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities(103,045,758/ 40,556); Channels watched in past 30 days

7. Phoenix InfoNews viewer profile - Gender All 15+ in 36 cities Phoenix InfoNews viewers Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836) Male 52% Female 48% Female 47% Male 53%

8. Profile % Phoenix InfoNews viewer profile - Age Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836)

9. Phoenix InfoNews viewers are well-educated 58% Phoenix InfoNews viewers receive professional or above education Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836) Remarks - “Refuse to answer” respondents are excluded.

10. Phoenix InfoNews viewers are more affluent 68 % Phoenix InfoNews viewers with monthly household income RMB5,000 or above Profile % Monthly household income Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836) Remarks - “Refuse to answer” respondents are excluded.

11. Phoenix InfoNews viewers hold higher positions 39% Phoenix InfoNews viewers with managerial grade or above occupation Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836) Remarks - “Refuse to answer” respondents are excluded.

12. Phoenix InfoNews viewers hold higher positions than local channel viewers Viewer profile – PMG* Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Channel watched past 7 days. *PMG – Professionals/ Managers/ Government officials Profile %

13. TV is no.1 mass medium to receive information for leisure travels Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836) Main channels to obtain travel information (leisure travels)

14. Phoenix InfoNews viewers are more likely to have both business and leisure air travels Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836) Purposes of Air Travel

15. Phoenix InfoNews viewers are more likely to travel with tour groups and self-driving tour Profile % Most Often Travel methods Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)

16. Phoenix InfoNews viewers are more likely to have Leisure Travels Leisure Air Trips in past 12 months Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836)

17. Phoenix InfoNews viewers enjoy their leisure time Agree / Strongly agree % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836)

18. Phoenix InfoNews viewers owned more hi-tech consumer durables Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836)

19. Phoenix InfoNews viewers are more financially aware *including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others. Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556); Past month Phoenix InfoNews viewers (3,769,456/1,836) Profile %

20. Phoenix InfoNews viewers are more financially aware Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers with intend to make an investment in next year ** (630,106/279) Profile % **including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Others. Intend to make investment within 1 year

21. Phoenix InfoNews viewers love using credit card Profile % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities (103,045,758/ 40,556) Past month Phoenix InfoNews viewers (3,769,456/1,836)

22. Phoenix InfoNews viewers lead a quality lifestyle they are more likely to buy high quality products and imported brands Agree / Strongly agree % Source: CNRS May - Oct 2011 Universe/ Sample: Individuals 15+ in 36 China cities + Past month Phoenix InfoNews viewers (3,769,456/1,836)