1. SCHOOL OF HOSPITALITY MKTG OUTREACH

2. PURPOSE  To increase awareness about Teledom Education School of Hospitality  To enroll the support of key stakeholders in Slovakia for student recruitment  To exchange weblinks and logos with stakeholders

3. SLOVAK HOSPITALITY SECTOR OVERVIEW  17,162 businesses (98% small enterprises)  50,870 people employed in hotels and restaurants (59% are men and 38% are women)  4 million visitors per year. 1. Czech Republic (12%) 2. Poland (4%) 3. Germany (4%) 4. Ukraine (2%) 5. Austria (2%) 6. Hungary 7. Russia 8. Italy 9. Ukraine 10. UK

4. STAKEHOLDERS  Ministry of Transport, Construction and Regional Development  Slovak Chamber of Commerce in 8 Regions  Slovak Tourist Board (STB)  Slovak Convention Bureau (SCB)  Association of Hotels and Restaurants of the Slovak Republic  Association of Trade and Tourism of the Slovak Republic  Others e.g. Sommeliers, Chefs, Bartenders etc.

5. TARGETS Based on visitors to Slovakia and presence of the Slovak Tourist Board abroad, our target efforts should include the following countries: 1. Slovakia 2. Czech Republic 3. Poland 4. Germany 5. Austria 6. Hungary 7. Ukraine (possibly)

6. RECRUITMENT PLAN Objectives  Attract attention of Students  Educate Students about our Programme (Most attractive features, how completion will help them achieve their academic, professional and/or personal goals)  Remove obstacles to Programme Enrolment

7. POTENTIAL CANDIDATES  They come from any of the 7 target countries  They are 18 years old and above  They hold a high school diploma  They are proficient in English (read, write, speak)  They are already working in the hospitality industry and wish to upgrade their skills to move up the ladder  They are currently unemployed and would be interested in a career in hospitality but lack the necessary skills for job entry.  They still live with their parents and would like to take their studies forward to attain a BA or BS Degree. Parents are willing to pay for the tuition.

8. POSSIBLE TACTICS  Contact schools, tourist organizations and associations, hotel managers for their assistance in scheduling recruitment sessions at their location  Notify media partners e.g. Horeca magazine, Hotelier, Guest, Gastro, Hotelblog in Slovakia  Host Recruitment Events (Pilots)

9. KEY POINTS  Conduct outreach to hospitality associations and companies to support Teledom Education programmes in Hospitality Management  Tripartite relationship between Teledom, Student and Hotel Groups  Encourage hospitality companies to have their employees at all levels to MENTOR a Student enrolled at Teledom  Each Teledom Student will be provided a MENTOR

10. SOMETHING PEARSON DOESN’T STESS ENOUGH ABOVE ALL BEYOND ASSESSMENTS HOSPITALITY IS FIRST AND FOREMOST A PEOPLE’S BUSINESS IT IS ABOUT THE PERSONAL FACE- TO-FACE EXCHANGE ONE GETS HIRED ON A DYNAMIC PERSONALITY, A STRONG DESIRE TO SERVE AND EXTREME CUSTOMER SERVICE

11. THANK YOU