1. Spiral Web Michael Smith michael@teratech.com TeraTech, Inc.

2. June 27 th - 30 th 2007www.cfunited.com Speaker Information Who am I? ColdFusion Developer 10 years with ColdFusion Teach one-on-one and custom classes On site and custom development Fusebox and Process Methodology

3. June 27 th - 30 th 2007www.cfunited.com What is Spiral Web Insight into existing websites Predicts future trends in websites and web societies. Based on theory of spiral dynamics for human society development

4. June 27 th - 30 th 2007www.cfunited.com What is Spiral Dynamics? Spiral hierarchy of belief systems that control memes  Meta memes

5. June 27 th - 30 th 2007www.cfunited.com What is a Meme? Memes are ideas that spread and replicate (like information genes in biology) Self-replicating unit of transmission Memes Evolve  Mutation  Natural selection  Extinction  Survival of the best spreading meme (not necessarily the best for the host!)

6. June 27 th - 30 th 2007www.cfunited.com Examples of Memes Methodologies Naming conventions Fashion Songs Stories Political beliefs Religions Computer viruses Tools

7. June 27 th - 30 th 2007www.cfunited.com Meme transmission methods (Aka infection) Language  Books  Email  Spoken word  Video  Advertising Behavior Memetic engineering

8. June 27 th - 30 th 2007www.cfunited.com What are v Memes? Value Memes Meta Memes – control other memes Archetypes World view/way of thinking

9. June 27 th - 30 th 2007www.cfunited.com Examples of v Memes Religions Scientific method Political party

10. June 27 th - 30 th 2007www.cfunited.com v Memes in Spiral Dynamics Beige – SurvivalSense – 100k years ago Purple – KinSpirits – 50k Red – PowerGods – 10000 Blue – TruthForce – 5000 Orange – StriveDrive – 1000 Green – HumanBond - 150 Yellow – FlexFlow - 60 Turquoise – GlobalView - 40

11. June 27 th - 30 th 2007www.cfunited.com Spiral Diagram Each level includes and transcends prior levels

12. June 27 th - 30 th 2007www.cfunited.com Spiral Web Beige – survival – standalone PC Purple – tribal - BBS Red – power – client server Blue – structure - AOL Orange – competition – ebay Green – HumanBond – wikipedia, web 2.0 Yellow – systematic - facebook Turquoise – holistic – the future

13. June 27 th - 30 th 2007www.cfunited.com ExamplesExamples Amazon – orange/green  Suggestions, user reviews and rating of reviews Ebay – orange  Meme – bidding and competition Blogs – green  blogosphere Wikipedia – green/yellow  Meme – NPOV, shared writing

14. June 27 th - 30 th 2007www.cfunited.com More examples Netflix – orange/green  Smart recommendations  My friends movies Linked in – blue/orange  Meme - contacts MySpace – green  Meme - friends Evite – blue/orange Facebook – yellow  Meme – FBML apps

15. June 27 th - 30 th 2007www.cfunited.com Where are we going? Web is evolving faster than human societies  Less friction in system  faster and more accurate meme transmission More holistic websites Importance of Design and site personality

16. June 27 th - 30 th 2007www.cfunited.com ResourcesResources “Spiral Dynamics” by Don Beck and Christopher Cowan http://en.wikipedia.org/wiki/Spiral_dynamics http://www.wie.org/spiral/?ppc=gg-thm- spiral http://www.wie.org/spiral/?ppc=gg-thm- spiral http://www.spiraldynamicsgroup.com/ http://en.wikipedia.org/wiki/Meme “The Selfish Gene” by Richard Dawkins

17. June 27 th - 30 th 2007www.cfunited.com QuestionsQuestions Ask me now or email me later michael@teratech.com