1. giampaolo.azzoni@unipv.it (University of Pavia) Social Media and Regulation

2. 1/3 Giampaolo Azzoni Blogs, Trash and Law

3. Law: the result of a continuous process of balancing between conflicting rights which are worthwhile protecting Giampaolo Azzoni The Internet has produced a huge imbalance as regards rights

4. Giampaolo Azzoni the right to privacy or reputation vs. the right of free speech intellectual property: author’s rights vs. buyer’s rights “the free flow of information on the Internet can make us less free”

5. The case of the “dog poop girl” Giampaolo Azzoni

6. law applied to the Internet abstract severity (exemplary punishments) host of substantial breaches (widespread illegality) Giampaolo Azzoni

7. 2/3 Giampaolo Azzoni Self or hetero-regulation?

8. Panoptic Model Giampaolo Azzoni

9. Radical Transparency Giampaolo Azzoni “Smart companies are sharing secrets with rivals, blogging about products in their pipeline, even admitting to their failures”

10. radical transparency and … … “hyperscrutinisied society” (J. Zittrain) Giampaolo Azzoni

11. subjective vs. inter-subjective self-regulation vs. hetero-regulation

12. Subjective Inter- Subjective Hetero- Regulation Self- Regulation PRIVATE AUTHORITY STATE LAW INDIVIDUAL MORALITY SHARED ETHICS Ways of Regulation Giampaolo Azzoni

13. Open society: Karl Popper Spontaneous order (vs. designed order): Friedrich A. von Hayek Space for public opinion: Jürgen Habermas Choosing ethical self-regulation means choosing Giampaolo Azzoni

14. 3/3 Giampaolo Azzoni Ethical media beyond social narcissism

15. Is a network of “networks of interconnected private spheres” still a real ethical/social network? Can communities (Gemeinschaften) constitute a society (Gesellschaft)? Giampaolo Azzoni

16. Intersubjectivity is missing in a substantial part of blogs Giampaolo Azzoni

17. self-reference solipsism narcissism extroversion of private into public nihilistic impulse Giampaolo Azzoni

18. opening up to a plurality of points of view Authentic communication obligation to rectify blatantly wrong information link to other websites, albeit potential “competitors” correctness in the use of language awareness of the need for a balance between free speech and right to privacy and reputation emargination of non-ethical websites Giampaolo Azzoni

19. true sharing vs. fake sharing (L. Lessig)

20. GRAZIE ! giampaolo.azzoni@unipv.it (University of Pavia)