1. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Valerie Bahr Steinbeis-Europa-Zentrum, Germany The Network as a Brand

2. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 1. External Communication

3. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Branding  Brand identity

4. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Branding benefits  Attract new clients  Retain clients  Boost employee morale  Help relationships with host organisations

5. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Visual identity  Network name & curve  Colours  Logo

6. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Relevant network internal Documents Communication and branding (Annex 3) Visual Identity Guidelines

7. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Branding toolbox  Brand identity  Visual identity  Web templates and tips  Key messages and values  Images, tools and templates  Guide to social media

8. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013

9. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Branding toolbox

10. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Consortium website as part of the branding strategy Window and gateway to your services and success Compulsory branding requirements

11. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Contents of a consortium website Mandatory branding elements Presenting:  consortium partners  Services offered  Success stories/Videos  News/Events  Profiles …further details in Annex 3

12. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Contents of a consortium website dedicated Network page on the host organisation's website new web communication tools, such as social networking …further details in Annex 3

13. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Mandatory branding elements for the website Respect the visual identity: Network name and curve Network logo hyperlinked to the main Network website must appear on all related pages Visual elements and colours Links to the main Network website

14. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Success stories  Over 200 submitted  Over 100 being used

15. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Success stories – what is it? A success story should: result from an eligible activity of a Network partner responsible for the region where the client is located clearly describe how the Network partner has helped a company clearly demonstrate a positive impact (financial or other) for the client feature recent work and current EU programmes; feature companies that have agreed to publication

16. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Success stories – how to use them  on your website  leaflets and brochures  direct mail to make  in press releases to bring them to life in the words of an entrepreneur  …

17. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Info clip for presenting the Network at conferences, seminars, websites…  Video news releases  Conceived for TV stations  Present several success stories Promotional videos

18. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Social media Effective in raising awareness Generates traffic to the website Helps generate Expressions of Interest (EOIs) Community based Good for ideas generation

19. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013 Communication helpdesk  Forum Communication  300 queries answered in 2011, 90% closed in two days or less  Get in touch!

20. Training for Newcomers, 9 February 2012 Delhi Session, 16. 18.01. Jan. 2013