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SouthernFabric.com. Background Founded in 2005 Aubrey Marshall Hired first worker in 2009 Duties included: packaging product and unpacking boxes.

Published byDwight Reynolds Modified over 9 years ago

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Presentation on theme: "SouthernFabric.com. Background Founded in 2005 Aubrey Marshall Hired first worker in 2009 Duties included: packaging product and unpacking boxes."— Presentation transcript:

1 SouthernFabric.com

2

3 Background Founded in 2005 Aubrey Marshall Hired first worker in 2009 Duties included: packaging product and unpacking boxes.

4 Currently Currently: Manager (customer service / shipping) Assistant Shipper Full time photographer (also social networking / hootsuite) Product Manager / Manufacturer Product Lister Collage Builder Search Engine Optimization Owner / Buyer / Visionary CIO / CFO / CEO One Computer Programmer One Video Production Guy

5 Revenue and Inventory Varies Highest Month $90,000 Lowest Month $35,000 Average $55,000 This Year $650,000 Next Year Forecast $736,000 Last Year Inventory was $90-$100K Currently Inventory $195-200K

6

7 Product Lines (4000 different product lines) Current Precuts Yardage Bundles SF Notions Patterns Strategies Daily Deal Subscriptions Bundles Staggered Sales Newsletters Sales Channels Ebay (2006) Amazon (2009) 3dcart (2009) Sears (future) Buy.com (future)

8 Functional Area Breakdown Accounting / Finance Marketing Sales Customer Service Shipping Inventory / Product Management Manufacturing

9 Marketing: Social Networking Strategy Currently we are on: Facebook Instagram Pinterest Twitter YouTube Blog Google+ Google Trusted Store

10 Manufacturing

11 Shipping We use USPS Shipping income $85,000 Shipping Expense $85,000

12 Our Focus Good work flows (efficiency and effectiveness) Watching margins Increasing sales SEO CONTENT CONTENT CONTENT

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