1. Kate Farinholt, Executive Director, NAMI Metro Baltimore Lora Thomas, Executive Director, NAMI Illinois Building NAMI: Programs Build Partnerships Partnerships Build Programs

2. How do we grow our organizations? How do we grow our capacity to have an impact?

3. More capacity means…. …doing more …with limited resources …empowering others …to do our work!

4. More people and organizations:...posting our fliers and brochures? …forwarding email announcements?

5. Packed programs More program participants lead to: –More program VOLUNTEERS –More dedicated graduates who do outreach –More connections

6. More outreach workers… …attending fairs & festivals …presenting workshops? …arranging media? …telling their employers & organizations about us?

7. Capacity to do: More.... More….

8. And we can do this by….? 1)knowing and leveraging our core stakeholders and 2)by building and then leveraging partnerships

9. Key common points Know who “we” and “they” are Give “them” what they need Stick to your/our mission and plan –but grab opportunities Use resources strategically to accomplish specific goals Ride that ripple effect

10. Program Participants & Outreach Collect and use data Know your participants Keep prospects connected Help participants recognize their networks and affiliations Train them to leverage contacts Give them the tools they need Collect data and use it!

11. Build your contact list & database Organization contacts Profession Employer Potential volunteer (how?) Skills and interests Mental illness issues

12. More data to collect Affiliations Access? Decision-maker? Type? What else?

13. Know program participants Get the basic info! How? ASK! Train your program leaders to understand their role: to ask, report and recruit. Collect this contact info for your database and listserv etc.

14. IDENTIFY affiliations & networks Work with program participants and other volunteers to recognize their affiliations and networks Collect this contact info for your database, listserv etc. USE all affiliations and networks But prioritize based on target audiences AND GOALS

15. USE affiliations & networks Train these stakeholders and give them the tools to use affiliations and to access them for NAMI Collect this contact info for your database, listserv etc. Use your data!

16. Know your program participants Intake Identification and recruitment Tracking and Followup Intake & “Registration” Teachers & Facilitators Mentors & Leaders F2F 1, 11 & 12 P2P: 1

17. Recruit and empower (train) program participants Adopt a Site Fairs and Festivals Smarts for Advocacy Ambassadors IOOV Speakers Recruiting site and outreach partners

18. Trainings “Refreshers” Use Annual Meetings etc.

19. Key points about partnerships: Create and USE your contact lists Remember core NAMI strengths Be strategic Offer value and opportunity Be the catalyst Leverage OTHERS’ capacities

20. USE core NAMI strengths: Personal experience is powerful Peers reach peers We have valuable access to stakeholders Volunteers Access to resources Reputation

21. Strategic & Creative Partnerships What are your strategic outreach goals? Target audiences? What are your other needs? Move YOUR mission forward Balance time/resources vs. potential results 2-3 goals Don’t reinvent the wheel: toolkits and templates Think “outside” traditional partners

22. Events and Projects Speaker Theatre Events Film Showing Expert Speaker Writers and Artist Business Breakfast Joint Projects

23. MIAW Profile Sheet Name:_________________________________________ Address:_______________________________________ _________________________________________ Employer:__________________________ Organization You are Representing:________________ Day #:_______________Night #:___________________ Email address: __________________________________ List your Organization Affiliations (i.e. Towson Alumni, member of Greenvale Church, Sorority etc.): __________________________________ ______________________________________________________________________________________________________ ___________________________________ __________________________________ Would you like to be contacted about our Annual NAMI WALK? YES NO

24. Criminal Justice Project: www.nami.org/sites/ namimetrobaltimore

25. Everyone is a potential capacity builder Recruiting and leveraging never ends Know who they are Collect information: USE it Offer value

26. Key elements of success Integrated outreach Ongoing outreach Intake and recordkeeping Know your stakeholders, supporters and partners

27. …And Keep prospects connected Keep potential recruiters connected Leverage program participants Leverage community partners’ networks and resources

28. Benefits of Partnerships Consistent Messages One Loud Voice Together We are Stronger Power in Numbers More Resources More Capacity

29. Traditional? Non-Traditional? Short Term? Long Term?

30. Collaboration or Competition?

31. Competition Funding Resources Top billing

32. Collaboration Common Focus Common Message

33. Common Ground

35. Never underestimate the power of a small group of citizens to change the world. Indeed, it’s the only thing that ever has. »Margaret Mead

36. Thanks! and remember You can do it!