1. Jeff Wendorf Superintendent Casey Mackert Director of Performance & Public Relations lake. local. schools Strategic Communication

2. ______________

3. How do you plan? How do you decide what to use? How do you know it works? _________________

4. Strategic Planning should include communication as a key component ____________

5. Survey Data segmented for each type of communication and stakeholder group _____ _

6. Communication SLT Action Measures _____ _

7. How do we communicate? _____ _ Face to Face Writing Electronic Media Social Media Surveys

8. Face to Face _____ _ Key Communicators Superintendent’s Roundtable Lunch Break PROS SLT ELT Stark County ESC Communications Roundtable Break

9. Writing _____ _ Blue Streak News Finance Newsletter Building/Grade Level Newsletters Press Releases CaresCards

10. Writing _____ _

11. Electronic Media _____ _ Lake TV Lake TV Video Website District Website Finance Dashboard What Happens at Lake… Constant Contact AAA Lake TV Shows Morning Announcements Media Hotsheets It’s Friday! Superintendent’s Strategy Update Legislative Updates Rumor Mill

12. Electronic Media _____ _ District Website

13. Electronic Media Finance Dashboard

14. Electronic Media What Happens in Lake…. Lake TV

15. Electronic Media Constant Contact It’s Friday!

16. Social Media _____________ Constant Contact Facebook Lake APP

17. Building, Department & Teacher Facebook Pages

18. Social Media _____________ Facebook - Disclaimer

19. Twitter

20. Community Engagement Staff Engagement Student Engagement Communication Technology Special Services Professional Development 360s Classroom Surveys Departmental Surveys Surveys __________

22. Survey results give us areas to focus our efforts for improvement _______________

23. Survey results give us areas to focus our efforts for improvement _______________

24. Strategy + Action + Measurement = Effective Communication

25. Questions? Thank you! Jeff Wendorf – Superintendent wendorfjeff@lakelocal.org wendorfjeff@lakelocal.org Casey Mackert – Director of Performance and Public Relations mackertcasey@lakelocal.org mackertcasey@lakelocal.org