1. Super Team Presenting Castro’s Fine Cigar Online Shop

2. Agenda  Company Profile – Founders – Company  Business Plan – Business Model – Marketing Plan – Financial Plan  Website Design – Demo  Q&A

3. Company Profile Harry  Founders

4. Company Background Harry  Castro’s Fine Cigar Shop: – Managed by a family in Mountain View. – Been in business since last 2 generations. – Has very loyal customer base and strong brand image.

5. Business Expansion Divya  Options – More stores located geographically in other places. – Partnership with other vendors. – Mail order. – Supply to other retail stores – E-commerce

6. Why E-commerce? Divya  Catalog flexibility and online fast updating  Shrinks the competition gap.  Unlimited market place and business access.  24 hours store.  Lower cost of doing business.  Eliminates middlemen.  Easier business administration.  Requires fewer workforce.  Workflow automations.

7. Market Analysis Ala  Growing Industry Note for Ala : Please check what happened in the year of 1997. Some legal changes, new laws??

8. Ala  Number of cigar aficionados have grown by 6% from 2003 to 2004.  Tobacco industry is decreasing.  Image of cigars is associated with Luxury  Increased exposures through celebrities and status icons.  Number of hits for keyword ‘Cigar’ : Yahoo- 400,000+ in March 06

9. Competitive Analysis Ala Around 10 main competitors with online stores  Cuban Crafters – Three months avg. page views: 29 M – Since 2002  JR Cigars – Three months avg. page views: 6 M – Since 1997  Thompson Cigars – Three months avg. page views: 5.2 M – Since 1997

10. Implementation Plan BOB  Buy a domain for the website.  IT staff and infrastructure – System administration – Inventory management software – Expand supply chain  Outsource web hosting – Network availability (99.999%) – Excess latency – Excess packet loss – Diagnose and remedy service issues – Response time ( max 1 hr) * Planning to implement the plan by Aug 2006

11. Financial Plan Ala