1. Callibration, Persuasion Optimisation Ms Cs. Research assistant Morten Aagaard Institute of Communication and Psychology/AAU

2. Outline 1.Mobile gadgets functionality has until now been identified as human-human communication, games and accessories. 2.Psychologists and Rhetorics identifies a new emerging functionality called cognitive support tool. Furthermore a new research field has emerged “Persuasive Technology” in which technology should be designed to influence the users behavior. Persuasive Cognitive support tool helps the user to manage their life and improves their social skills. 3.Signalprocessing appears to play a crucial role in the core functionality of Cognitive Support tools. 4.A number of studentproject relevant examples will be given. Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 2/Ma x

3. Agenda 1.Introduction and Disclaimer 2.Why advices based on true knowledge does not work 3.Persuasive Technology – an introduction to core terms 4.The role of signal processing in persuasion a.Kairos b.Mobile Loyalty c.Psycho education 5. Discussion Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 3/15

4. Disclaimer ” Signal processing is an area of electrical engineering and applied mathematics that deals with operations on or analysis of signals, in either discrete or continuous time, to perform useful operations on those signals. Signals of interest can include sound, images, time- varying measurement values and sensor data, for example biological data such as electrocardiograms, control system signals, telecommunication transmission signals such as radio signals, and many others.”electrical engineeringapplied mathematicssoundimagessensorelectrocardiograms control system transmission Wikipedia on Signal processing Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 4/Ma x

5. 2. Advices do not work Naive Persuasion 1.Propostion 2.Cognition, 3.Creation of inner motivation, 4.Change of behaviour at the right moments Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 5/15

6. Page 6/Ma x 3. Persuasive Technology – core terms The goal of Persuasive Technology is to design technology that intentionally change attitude or behaviour Credibility = Ethos + Techne Kairos Intervention at the most oppurtune moment Interaction Shapes intentions Ethics Persuading giver ansvar Litterature: Fogg, B.J.: Persuasive Technology, 2005

7. Morten Aagaard, Aalborg University Concertation in Brussels January 2010 Page 7/Ma x Funktional triad Tools– increases comptences Making target behaviour easier to do Leading people through a process Performning calculations or measurements that motivate Social actors – creates personal relations Reward people with positive feedback Modelling a target behaviour or attitude Provide social support Media – gives access to experiences Allowing people to explore cause-and-effect relations Providing people with vicarious experimences that motivate Helping people to rehearse a behaviour

8. Morten Aagaard, Aalborg University Concertation in Brussels January 2010 Page 8/Ma x Social simulator for parents about teenagers and drug habbits

9. A. Kairos ”Mobile devices are ideally suited to leverage the principle of kairos – offering suggestions at oppurtune moments – to increase the potential to persuade. ” B.J. Fogg: Persuasive Technology, p188 Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 9/15

10. A.Kairos – the bayesian net way Aagaard, M., Moltsen, L., Øhrstrøm, P. : ”It might be Kairos”, article for Conference Persuasive 2008” Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 10/15

11. A.Kairos Callibration – an oppurtunity to increase credibility Using from 1-n sources of evidence Make users influence apriori values Manage ”Convinient Moments” a simular way Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 11/15

12. B. Mobile loyalty “Mobile applications that are perceived to serve the needs and wishes of the owner firs, rather than those of an outside party, will have greater persuasive powers.” … As I see it, people don’t adopt mobile devices, they marry them. Some people spend more time with these devices than with any person in their lives, including their spouses”. B.J. Fogg: Persuasive Technology, p192 Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 12/15

13. B. Improve Mobile loyalty and use it The more you interact the more you increase awareness to problematic behaviour Collaboration among users and computers: Human Computing a la Luis van Ahn to improve models of behaviour and Kairos Human Computing a la Luis van Ahn Diary – microcontent datacollection Evaluate the mobile loyalty from the responses (Adaptable questionaires based on bayes)Adaptable questionaires based on bayes Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 13/15

14. C. Psycho education “Psychoeducation refers to the education offered to people who live with a psychological disturbance. Frequently psychoeducational training involves patients with schizophrenia, clinical depression, anxiety disorders, psychotic illnesses, eating disorders, and personality disorders, as well as patient training courses in the context of the treatment of physical illnesses. Family members are also included. A goal is for the patient to understand and be better able to deal with the presented illness.”schizophreniaclinical depression anxiety disorderspsychotic illnesseseating disorderspersonality disorders Wikipedia on psycho education Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 14/15

15. C. Psycho education based on simulators Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 15/15 Cognition Behaviour Affect Biology The Cognitive model – aspects of life experiences, from Oestrich, I.: Tankens kraft, 2007 ThesuroundingsThesuroundings ThesuroundingsThesuroundings

16. 5. Discussion ? Humanistic Faculty, AAU Ms. Cs. Morten Aagaard Side 16/15