1. Mission Product services Audience needs Message Tools Evaluation Continuous improvement

2. Mission Statements – Align with values – Services then align with values

3. Products & Services – Products (Human Resources, Talent, etc.) – Services Differ based on the customer

4. Rehab to business language Individuals Career Planning Job Development Job Coaching Clients,, Participants Job Placement, Placing People Job Carving Resource: Rehab to Business Language Employers Knowledge of talent pool, candidates, etc Recruitment Assistance Retention Support Potential Employees, Applicants, Talent Assisting people to find jobs and careers; becoming employed Job Modification, Job Accommodations

5. Audience Needs – Identify customers Individuals, employers, funders, family/guardians, etc. – Identify unique needs of each customer Informational Interviews Focus groups Surveys Feedback/Evaluation Others (informal ways)

6. Message – Tailored to audience (customer) – Clear and concise – WIIFM? (Benefits) – Call to action

7. Tools – Verbal Introductions/Conversations/Presentation s – Brochures – Fact Sheets – Websites – Social Media – Word of Mouth

8. This…. o Hello, my name is Joe and I work for Happy Hearts Jobs. We are a supported employment provider and help people with disabilities gain meaningful and productive employment in the community. I was wondering if you have any openings? Or This…. o Hello, my name is Joe and I work for Employment Solutions. We work with area businesses to assist them with finding quality employees. Much of our success comes from learning about our customers hiring needs and expectations and matching those with our extensive knowledge of our candidates. I would love to get 20 or 30 minutes of your time to learn more about your business…would you have some time next week to meet? Rights Reserved-Marketing & Employer Engagement Rob Hoffman-Employment Analytics 2014

9. Evaluation/Continuous Improvement – Customer feedback (regularly, not annually) – Metrics

10. Job skills Inventory

11. Business Engagement Any form of contact between an organization and an employer that attempts to effect a change in knowledge, practices, and behaviors to benefit both. Goal: To create fundamental changes in the way employers think and act in terms of disability employment efforts.

12. Business bios

14. About Us

15. Thanks to our sponsors Anyone you recruit Governor’s Council on Developmental Disabilities Bridges