1. WHY MILK, INCLUDING FLAVORED MILK, IS IMPORTANT ON SCHOOL MENUS 1

2. Analysis of online conversations shows the majority of moms actually oppose bans on chocolate milk. Reasons why parents oppose bans on chocolate milk include: o Choice o Misplaced Priorities o Reality o Incomplete story o Nostalgia Analysis of online conversations shows the majority of moms actually oppose bans on chocolate milk. Reasons why parents oppose bans on chocolate milk include: o Choice o Misplaced Priorities o Reality o Incomplete story o Nostalgia What are parents saying about flavored milk? Source: 1,000 interviews with moms of kids in grades K through 12 between March 9 - 14, 2012. Conducted by KRC Research for MilkPEP.

3. FACTS ABOUT FLAVORED MILK

4. 4 Chocolate Milk Has the Same 9 Essential Nutrients as White Milk Source: USDA-NNDSR

5. 5 1.Dietary Guidelines for Americans, 2010 2.Keast DR, Fulgoni VL, Nicklas TA, et al. Food sources of energy and nutrients among children in the United States: National Health and Nutrition Examination Survey 2003– 2006. Nutrients 2013;5(1):283-301. Flavored milk provides 3 of 4 nutrients of concern Americans need 1

6. A tasty way for kids to get nutrition

7. 7 Milk drinkers (including flavored) have higher intakes of calcium, vitamin A, phosphorus, magnesium and potassium than non-drinkers 2 Flavored milk drinkers consume more milk and less soda and fruit drinks than kids who don’t drink flavored milk 1 Children who drink flavored milk do not have higher intakes of added sugars or total fat than children who do not consume flavored milk 1 BMI of white and flavored milk drinkers are comparable to or lower than kids who don’t drink milk 2 1.Johnson, et al. The nutritional consequences of flavored milk consumption by school-aged children and adolescents in the United States. J Am Diet Assoc. 2002;102(6): 853-856. 2.MM Murphy, JS Douglass, RK Johnson, LA Spence. Drinking flavored or plain milk is positively associated with nutrient intake and is not associated with adverse effects on weight status in U.S. children and adolescents. J Am Diet 2008;108:631-639. Children who drink flavored milk have better quality diets

8. Shifts in Flavored Milk Calories 44 calories 2007 2013 Source: 2013-2014 Annual School Milk Survey, MilkPEP 8

9. Dairy Industry Support Reformulation efforts are supporting school’s requests for healthier products  Fat-free flavored milk options  Lower added sugar levels  Lower calorie levels Reformulation efforts are supporting school’s requests for healthier products  Fat-free flavored milk options  Lower added sugar levels  Lower calorie levels

10. 4.0 12 12 11.8 16.7 2.8 Grams of Sugar per 8oz Serving Equivalent Teaspoons1210.1 2.4 The total sugar level in Chocolate milk has declined by 9 grams per serving over seven years. Added sugar has declined 55% (from 16.7g to 7.5g), while the sugar from cow’s milk (lactose) has not changed ( ~ 12g per serving). Added sugar has declined 55% (in school chocolate milk) 2013-2014 Annual School Milk Survey, MilkPEP 7.51.8

11. 11 Flavored milk contributes approximately 4% of added sugars to kids’ diets

12. Flavored Milk: Positive Role Recognized When sugars are added to otherwise nutrient-rich foods, such as flavored milk and yogurt, the quality of children’s and adolescents’ diets improves, and in the case of flavored milks, no adverse effects on weight status were found. (AHA, 2009) 12

13. Flavored Milk: Clear favorite in schools; Small added sugar contribution % Flavored Vs. White % Added Sugar f rom Flavored Milk in Kids’ Diets 4.3% 95.7% Flavored Milk Other Foods/Bev 13

14. When Flavored Milk is Removed... Consumption drops... 24%-37%  14 Source: 1.Cohen JFW, Richardson S. Parker E, Catalano PJ, Rimm EB. Impact of the New U.S. Department of Agriculture School Meal Standards on Food Selection, Consumption, and Waste. Am J Pre Med 2014;46(4):388-394. 2.Quann EE, Adams D. Impact on milk consumption and nutrient intakes from eliminating flavored milk in elementary schools. Nutr Today 2013;48:127-134.