1. Chapter 1
Doing Social Research

2. Alternatives to Social Research
Authority
Tradition
Common Sense
Media Distortion
Personal Experience 2

3. Alternatives to Social Research
Premature closure
Halo effect
Selective observation
Overgeneralization 3

4. Table 1.1: Alternatives to Social Research4

5. How Science Works Science The Scientific Community Data Quantitative
Qualitative
Empirical evidence
The Scientific Community
Ethical principles 5

6. How Science Works The Scientific Method and Attitude
Beliefs/values
Techniques/training
PhD “entry ticket”
The Scientific Method and Attitude
Scientific method
Journal Articles in Science 6

7. Figure 1.1: Steps in the Research Process7

8. Dimensions in Research
How will you use study results?
What is the primary purpose of your study?
How will you incorporate time into the study?
Which specific data collection technique and study design will you use? 8

9. Dimensions in Research
Use of Research
Basic research
The scientific community
Applied research
Evaluation research
Ethical and political conflicts
Action research 9

10. Dimensions in Research
Feminist research
Social Impact Assessment Research Study
Social impact assessment
Purpose of a Study
To explore (Exploratory research)
Exploratory Study Example
To describe (Descriptive research) 10

11. Dimensions in Research
Descriptive Study Example
To explain (Explanatory research)
Explanatory Study Example
Time Dimension in Research
Cross-Sectional Research
Longitudinal Research
Time-Series Study 11

12. Dimensions in Research
Panel Study
Panel Study Example
Cohort Study
Cohort Study Example
Case Studies
Case Study Example 12

13. Dimensions in Research
Data Collection Techniques and Study Designs
Quantitative Data Collection Techniques and Designs
Experiments-- Experimental research
Surveys-- Survey research
Content Analyses 13

14. Dimensions in Research
Existing Statistics-- Existing Statistics Research
Qualitative Data Collection Techniques and Designs
Field Research
Historical–Comparative Research 14

15. Table 1.2: Basic and Applied Social Research Compared15

16. Figure 1.2: The Time-Dimension in Social Research16

17. Figure 1.2: The Time-Dimension in Social Research17

18. Figure 1.2: The Time-Dimension in Social Research18

19. Figure 1.2: The Time-Dimension in Social Research19

20. Figure 1.2: The Time-Dimension in Social Research20