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Color Psychology
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Color “meaningful constant for sighted people”
“powerful psychological tool” Positive or negative effect Applications Logo design Web site design Book cover Package of a product And more…
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Psychology of Color Based on Western Hemisphere Black White Gray Red
Blue Green Yellow Orange Purple Brown
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Psychology of Color - Black
Color of Authority and Power, Stability and Strength Intelligence Thinner appearance Evil Grief A serious color that evokes strong emotions Easy to overwhelm people with too much black
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Psychology of Color - White
Color of Purity, Cleanliness Safety of Bright light Absence of color (Neutrality) Creativity Compression of all colors in the color spectrum
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Psychology of Color - Gray
Practical Timeless Middle-of-the-road Solid Too much: nothingness Shade of gray – old age, death, taxes, depression Silver – giving a help hand
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Psychology of Color - Red
Good for drawing attention Attracts eyes Color of energy, movement, and excitement Not a good color to over-use Symbol of life Pink – love, giving, romance, soothing
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Psychology of Color - Blue
Calming – Skies and Seas Too much – cold, uncaring Steadfastness Dependability Wisdom and loyalty (uniforms) Becomes more productive
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Psychology of Color - Green
Color of growth, nature, and money. Another calming, soothing color Dark forest green is associated with conservative, masculine, and wealth Envy, good luck, generosity, and fertility Peace, harmony, comfortable nurturing, support, and energy
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Psychology of Color - Yellow
Laughter, happiness, good times Brain releases seratonin which makes people more optimistic Too much – temper flare, dominant color Speeds up metabolism Creativity
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Psychology of Color - Orange
Happy, energetic, warmth Ambition New dawn in attitude
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Psychology of Color - Purple
Wealth, prosperity, rich sophistication Simulates brain activity in problem solving Mystery, wisdom, respect
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Psychology of Color - Brown
Reliability, stability, and friendship Natural, organic
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Basics on How to use colors together
Color Schemes: Monochromatic Complimentary Triple
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Monochromatic Color Scheme
Use of single color in varying shades
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Complimentary Color Scheme
Colors that are directly opposite in the color wheel Warm color to Cool color Yellow – Purple Orange – Blue Red – Green
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Triple Color Scheme Three colors side by side make harmonious combinations Examples: Yellow, Orange, Red Yellow, Green, Blue
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Color Psychology It is very important to use this in web designing
Good harmony of colors attract users Bad mix of colors are displeasing to users
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Questions?
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