1. ITS and Hackney Understanding the User; ITS and Hackney: Cycle Hackney app- Your phone builds better routes Moving Session A:1 Understanding the user: applying needs and preferences Kevin Burke: Senior Transport Planner London Borough of Hackney

2. Hackney – setting the scene 2012 Olympic borough- 257k pop 4 th highest pop growth in UK – extra 70,000 by 2041 Obvious implications for Transport but; High levels of walking, cycling and public transport (85% commuting) Continued need to prioritise walking and cycling and; Use of new technology to support growth & regeneration

3. Hackney as an ICT hub

4. Hackney Transport Strategy 2014-2024 Cycling - Increase from 7% to 15% (all journeys) - Increase from 15% to 25% Commuter Walking - Maintain at least 40% mode share Others: -Increase tree canopy cover from 18% to 25% -Car club within 3 min walk -100% accessible bus stops - 20 mph borough speed limit -Reduce NOx, PM 10s ITS a key tool in helping us to identify areas where to prioritise resources

5. ITS and Transport Planning in Hackney Used primarily as an engagement tool. Interactive Transport Map Cycle counter Cycle Hackney app Supported by; - Twitter, Facebook etc - Tailored websites and email – Citizen Space,Movegreener, Movebybike, Council website

6. Hackney Interactive Map

7. Cycle Counter -Gateway Feature into the borough - 1 st use of digital counter in UK -Raises profile of the route as a key cycling corridor -Daily updates on Council website - Over 2 Million trips since Aug 2013 Number of cyclists yesterday: 4,954 Total cyclists since 6 August 2013: 2,118,782

8. Cycle Hackney app

9. Why Cycle Hackney? Instant and easy feedback from a commonly available medium Open source data – code from Atlanta Focus on utility journeys Records our cyclists journeys - Heatmaps - routes our cyclists going/avoiding Allows cyclists to report issues, request improvements Measures total distances, calories burnt, CO2 saved Not a journey planner

10. Promotion -Launched at Hackney 2014 Cycling Conference -Staff and local businesses -Cycle Loan scheme -Pit stop events

11. Initial heat map Key routes well used as expected but; Hackney cyclists avoiding a proposed TfL Quietway route Some gender differences

12. Gender Differences ? Male Cycle Choice

13. Intra-borough movements

14. Report feature – Types of Interventions Requested Additional cycle parking (residential & commercial) Filtered Permeability (traffic free) Address poor road surface Safer environment Better crossings

15. More to do! Update the app - fix bugs - add ‘near miss’ option Resolve reports/issues Publicise It!!! - incentivise - work with local businesses - Shoreditch Zen project

16. Thank you for listening! Contact: Kevin Burke Senior Transport Planner kevin.burke@hackney.gov.uk Twitter@kevburkeie