1. Welcome Breakfast & Networking 7:30 to 7:50 Mar. 13 – USING VIDEO IN ONLINE MARKETING Networking Question… “What do you love about B2B marketing?”

2. Welcome Members, Guests & Sponsors We are glad you are here

3. Dan Joyce 2012 President BMA-MN

4. 111 Members 93 Companies Goal: 300 Engaged Souls Get Involved. Keep coming back. 100% Recommended

5. More info on-line at BMA-MN website www.bmaminnesota.org Highlight Your Good Work Ends this Thursday Entry Quantity BMA MemberNon-Member 1-4$195$245.00 5-10$185.25$232.75 11-24$175.50$220.50 25-50$146.25$183.50 51 or more$97.50$122.50

6. May 30 to June 1 st Chicago, Swiss Hotel Great Event! Rates: Early Bird (to March 31, 2012) BMA Members: $895, Guests: $1,095 Regular (April 1, 2012 - start of Conference) BMA Members: $995, Guests $1,195 Corporate rate $795pp with 3+

7. Network & Learn – Upcoming Events April 17 – TOP MARKETING TRENDS May 15 – GIVE YOURSELF AN ONLINE MAKEOVER May 30-1st – National BMA Grow Convention / Chicago 7

8. HASHTAG: #BMAMN 8

9. Effectively Using Video in Online Marketing Today’s panel of experts includes: Mark Morse, CEO/Executive Creative Director, MORSEKODE Diane Slayton, Vice President, UnitedHealthcare Joal McAlister, Industrial Market Manager, Computype

10. Health Care in the New Frontier Diane Slayton Vice President, Marketing UnitedHealthcare

11. Health care must evolve in the same manner as other industries Past Recent Today

12. Communication in a culture that demands speed and instant accessibility Personal Letter Email Social media

13. The Challenge Know Your Audience Understand their needs Meet them where they are Surprise them in unexpected ways

15. Know Your Audience How well do we understand today’s consumers of our services? How well do we understand their wants, needs, frustrations with the system? We are a low engagement category

16. Wellness Physical Social Environmental Emotional Spiritual Environmental Understanding their Needs

17. Meet them where they are

19. Mission UHC TV inspires people to live healthier and happier lives by engaging them with relevant, focused, educational and entertaining video programs about good health and living well.

21. Original Programming

22. Use the average Joe or Jane to help us get our message across…. Ask basic questions related to health care, health insurance, and over- all health and wellness. Let Joe and Jane show us how much the average person doesn’t know, in a light / comical way, then show the right answer from someone who is in the know

23. Stress contributes to the majority of health issues in America today. Heart disease, Digestive problems, Sleep problems, Depression, Obesity, Autoimmune diseases, Skin conditions, etc. That’s no laughing matter “When it comes to relieving stress, more giggles and guffaws are just what the doctor ordered.” Mayo Clinic

24. Health.Inspired is series of well-known speakers who are known for living and sharing inspiration about physical, social, emotional, mental or spiritual health. Our goal is to have speakers who will inspire viewers to think and act differently when it comes to their own health. HEALTH. INSPIRED Current Health Inspired Speakers Scott Hamilton Gail Sheehy M Joycelyn Elders Jack Uldrich Dan Buettner Future Health Inspired Speakers Dr. Mehmet Oz Matt Roloff Joy Bauer Harvey MacKay Lalia Ali Filming in April ‘12

26. Seeing is Believing BMA Meeting March 13, 2012 MANUFACTURING

27. Agenda Who we are Problems to solve Video is the answer?! Examples Q&A

28. Computype Background Label Solutions Provider »Blank and pre-printed labels »Able to withstand harsh environments »Engineered labels »Printers and applicators »software

29. Computype: Background

30. Computype: Problem to Solve Diverse audience: lab managers, engineers, librarians, purchasing, plant managers, researchers, IT Where we sell: all over the world Complex sale: many influencers Complex materials working together Labels are always thought of last but can be the most important factor in getting product out the door Automation = $$$$ Can’t be done

31. Computype Video Strategy Before companies invest, they want to know that we can solve their problem »Skeptical »No one else has been able to do it »Some have tried and all have failed »Show me! Video is the answer! »Geography: 4 office locations + 15 sales reps in NA + partners »Solution takes many resources »Proof without travel

32. Why? Expensive equipment Customization of the applicator Label must work with the applicator Label must be of a specific label stock, adhesive, liner, and size »Must be placed accurately every time Show proof of concept

33. Video Library YouTube channel Professional videos »Corporate Message videovideo »Quality Program videovideo “Guerilla” videos »WYSIWYG »Tradeshow background »PartnerPartner »TrainingTraining »Proof of Concept

34. Continued Strategy Videos are used at tradeshows »iPad Seeing truly is believing »More videos Building video library with more solutions UK office to add more CEO is convinced

35. Joal McAlister Manufacturing Market Manager 651-635-1233 joal.mcalister@computype.com 2285 West County Road C St. Paul, Minnesota 55113 USA Thank You.

36. Questions

37. For more information, PRNewswire Features New White Paper: Welcome to the Age of Video Engagement