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AllStar Brand Pharmaceuticals
Carissa Fafalios Michael Naioti Scott Pinchak Chris Walsh
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Mission Statement AllStar Brand Pharmaceuticals is a dedicated manufacturer providing the highest quality products and services to our customers, business partners, investors, and employees at a reasonable price. Our research and scientific superiority will help to identify the crucial needs of our valued customers, as we apply our resources and technology to satisfy those needs.
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Marketing Objectives Increased Market Share
Brand Awareness Promotional Allowance POP Advertising Improved Capacity Utilization Sales Force Distribution Healthcare Recommandation Profitable Planning
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Marketing Objectives Strengthened Brand Perception
Branding for the Consumers Single Symptom Relief Products Synonomous with Quality and Relief Balanced Tradeoff Curve Pricing Decisions Comparative Symptom Relief Future Pricing Suggestions
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Marketing Activities Even Distribution of Funds through Promotional Channels and Sales Force
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Marketing Activities Actively Manage Advertising Budget
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Marketing Activities Product Selection
Larger Market Share New Markets Continued growth Annual Analysis of Distribution Channels Determining Growth Percentage Effectiveness of Sales Force Market Share Growth
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AllRound Description: 4 Hr. Multi Liquid Target Market:
Aimed Towards Families in Need of Quick and Effective Relief from Cold Symptoms
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AllRound SWOT Analysis
Strength – Largest Company Share Weakness – Percieved Lack of Growth Opportunity – Product Expansion Threat – Strong Competition (Besthelp, Dryup, Extra)
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AllRound + Description: 4 Hr. Cough Liquid Target Market:
Primarily Focused on Cough Relief for Families
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AllRound + SWOT Analysis
Strength – Attacks a niche market Weakness – Contains Alcohol Opportunity – Technological Advancements Threat – FDA Regulations
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AllRight Description: 4Hr Allergy Capsule Target Market:
Designed for People, Young and Old, that Suffer from Allergies
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AllRight SWOT Analysis
Strength – Highest customer satisfaction rate Weakness – Lack of budget allocation Opportunity – Ability to expand in the weak market for allergy relief Threat – Temperature Changes
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Lessons Learned Being conservative not always better; take risks
Allocate resources wisely within first few years Do not discontinue signature product Use marketing resources wisely
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Questions/Comments? Thank You
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